5 Ways to Implement Mobile Marketing in Your Small Business
The age of looking at mobile marketing as just a “fad” or the “next big thing” is over. It's here, it's big, and it's just going to get bigger. A freshly released survey by the Web.com group discovered that some 69 percent of those surveyed declared that they believed that mobile marketing is going to be crucial to their business over the next five years, yet the majority of those had not yet implemented it. With 84 percent of those using mobile marketing reporting an increase due to mobile, there isn't any excuse for falling further behind! Take a look at these mobile marketing trends that you can do.
5 Ways to implement mobile marketing in your small business
- Mobilize your website and social media pages – Making sure that your website and any significant social media pages, such as your Facebook business page, are optimized for mobile is crucial. Remember that mobile versions of your content have to be Spartan in size, images smaller, and textual content more brief and concise, so as not to lose the busy mobile browser.
- Be sure to claim and optimize local listings – It's not enough to merely have a listing on entities like Google local, Yelp or other local directories, you must make those listings work for you! Keep your info up to date, and update frequently with new promotions and news.
- Have you optimized your email for mobile? – eConsultancy reports that 41 percent of email is now viewed on a smartphone or tablet, and of that number, a full 63 percent close or delete emails that aren't mobile optimized. Do not forget to use an email optimized layout, preferably one-column, and a font size of no larger than a 14 for small-screen readers.
- Employ analytics – How can you know if your mobile marketing is paying off? By utilizing an analytics program, such as Google Analytics. By using the segmenting and referral tracking within Analytics, whereby you can follow smartphone and tablet visitors and analyze their onsite behavior, you can determine how you're campaigns are performing.
- Offer great deals – All of us love to get a deal, and there's no one who is more active in this arena than the mobile user. The great thing is that they are very frequently right down the street from you, and ready to buy. Offering awesome offers and coupons might just make them pay a visit they otherwise wouldn't have!
