facebook mobile

Optimizing Your Facebook Page for Mobile Devices

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Optimizing Your Facebook Page for Mobile Devices

You might have thought to get your website optimized for mobile, but how many of us have done the steps needed to make sure our Facebook pages are also mobile ready? That's what I thought! You'll need to give optimizing your Facebook page  some thought, since millions of people are interacting with Facebook daily, and more than half of those are connecting with their mobile devices. Going further, it's been shown that 79% of smartphone users use their phones to help with shopping, with 74% making a purchase as a result. While much of Facebook would appear to be mobile optimized out of the box, there are some aspects of this you'll want to check. First see how your Facebook Page shows up on a mobile device. Facebook creates a summarized version of your web page that is served to the public via their mobile devices. It's important that you take a moment and discover how this looks. The first part of your Facebook page that is rendered is your Timeline, though, and this is important: not all of it. That's why you'll need to make sure you have a “pinned” post, in order that it will be featured first and most prominently. Next is the Recommendations and Check-Ins section, and then photos, and finally, your most recent post.

A few ways to help optimize your Facebook Page

  • Keep in mind that you have far less time and space on Mobile to get the attention of your visitors. Take pains to use smaller, eye-catching photos, and to not mince words! Be brief and direct in your text and especially any calls to action.
  • “Pin” a post you want to show up first in your mobile timeline, as this will ensure it does.
  • Log into your Facebook page from a mobile device and see that your important info is not only present but correct. You want people to be able to find you! This can be accomplished using “Facebook Nearby”.
  • One way to boost social word of mouth is to stimulate check-ins from your location. This makes a big difference with Facebook.
  • Engage with your visitors while you are on your mobile device, and this is not only convenient for you, but helps you stay on top of activity on your page easily.

Do these helpful tips to make sure your Facebook pages are also mobile ready. Optimize your Facebook page now!

Leave a Comment