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What is Social Proof and How Can You Use It?

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Learn What Social Proof is and How It Can Best Be Used If you have no clue what the concept of social proof is all about, let’s define it right now. Social proof is the idea that people will shape and conform their ideas and beliefs to the prevailing wisdom of the crowd, as long as it is believable. The …

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5 Choices for an E-Commerce Solution

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5 Choices for an E-Commerce Solution Setting up a shop on the internet is a fearsome task if you’re not familiar with all the tech involved. And who is? Particularly when it comes to e-Commerce solutions and payment portals. Unless you’ve dealt with this kind of software before, you are pretty much in the dark about what you need and …

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Are You Making Any of These SEO Blunders?

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Learn How Not to Commit These SEO Blunders Getting ranked well in the search engines is no easy task, so shooting yourself in the foot by making costly SEO blunders is… well, not advised. Many times it’s unintentional, and other times it’s merely misguided. However it comes about, you can be sure the results are exactly the same: lost rankings, …

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How to create long keyword lists – 3 easy steps

Posted by Rudy Labordus in Marketing Tools 1 Comment

Generating the right keyword list for your campaign can go a long way in helping you cover the terms your prospects would use when searching the web for your products or services. This article will take you on a step-by-step guide in making a long keyword list. What is a long tail keyword? Keywords are words and phrases people punch …

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Do You Have a Workable Marketing Plan for 2015?

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What to Include in your Marketing Plan for 2015 Having a comprehensive and workable marketing plan together for your online business should be one of the first orders of the day for 2015. Having a clear and specific roadmap of where you’re going and how you want to get there is paramount to your short and longer term success. But …

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Online Coupons Still Rule with Business

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Online Coupons Still Rule with Business We sincerely hope you haven’t made the mistake of assuming that online coupons are no longer a viable method to use in your marketing mix, because you could be making a costly mistake! The fact is, 55% of all internet users now regularly access and use online coupons, resulting in more and higher sales. …

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Learn What It Takes for Good Keyword Research in 2015

Posted by Rudy Labordus in Marketing Strategies 5 Comments

Find the Best Keywords for your Online Marketing in 2015 Quite a few people are asking if keywords remain relevant in 2015, and the short answer is, yes. Keywords still form a critical piece in online marketing, regardless of the medium, whether for ranking pages on your site or blog, videos, imagery, paid search a lot more, keywords are one …