Learn What It Takes for Good Keyword Research in 2015

Learn What It Takes for Good Keyword Research in 2015

Posted by Rudy Labordus in Marketing Strategies 5 Comments

Find the Best Keywords for your Online Marketing in 2015

Quite a few people are asking if keywords remain relevant in 2015, and the short answer is, yes. Keywords still form a critical piece in online marketing, regardless of the medium, whether for ranking pages on your site or blog, videos, imagery, paid search a lot more, keywords are one of the most important items you will want to consider when planning your web content.

Plus, understanding the niche or market, what your competitors are ranking for, what keyword phrases are getting the most and best traffic are all ways to advance your business to the next level easier. I mean, who needs to shoot in the dark?

Let's have a look at 5 critical aspects to consider when you begin to think about the keywords you'll target.

5 Things to think about when embarking upon keyword research

Decide what you'll use keywords for – Presumably you have a plan for these keywords, and if not, now is a good time to clarify this. Will they be used for new content, web pages, social media, visual content (videos and more) or what? Knowing this going in is helpful, especially when it comes time to cross-promote.

Identify common keywords in your niche – Just off of the top of your head, you ought to be able to think of a set of basic keywords to begin your research with, simply by looking at the content in your chosen niche or market.

Take a glance at your competition – This can be done with the help of tools, or again by having a close look at their pages. Check under the hood for title tags, page descriptions and keyword tags, if they made use of them.

Tools to do the job – There are plenty of keyword research tools available out there, from the Google Keyword Planner, SEMRush, and Keywordtool.io. These all have free versions, and will get you going nicely.

Learn the intent of the searcher – Now put on your thinking cap and attempt to get into the mid of the web searcher who's hunting for you. What is their intent, and how will these keywords differ from what you've found so far. Google estimates that 15% of web searches have not been seen before, so take time to understand what they're typing in the search box!


  1. Marcus

    Nice one Rudy. In your last point you mentioned something about learning the intent of the search engine users. I buy that great idea too. You see knowing what your prospects and customers are using to look for you on the web, will go a long way in helping you optimize your blog, website, or whatever it is you wanna rank for. A great free tool I have been using recently for this is sg.serpstat.com- its worth a look.

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