What to Include in your Marketing Plan for 2015
Having a comprehensive and workable marketing plan together for your online business should be one of the first orders of the day for 2015.
Having a clear and specific roadmap of where you're going and how you want to get there is paramount to your short and longer term success.
But what specifics are you going to include in your marketing plan for 2015? Let's check out 5 ideas to help spur your thinking and perhaps become a part of the plan.
5 Possible pieces of your 2015 marketing plan
Create a content marketing initiative – If one of your aims in 2015 is to create and post more content, and it should be, know that doing so can help in several ways. Not just for the immediate benefits of new and fresh content for your web properties, but also providing you the power to repurpose some of that into various forms, multiplying your efforts.
Dive deep into video – If you haven't already started making video an integral piece of your marketing plan, now is the time! There are many ways to do this, and a lot of them don't require you to even be on camera, so being camera shy is no longer an excuse!
Invest in your SEO – If your site or content has SEO issues, and you aren't ranking as highly as you desire in Google's organic search results, perhaps it's time to invest some time or money or both into improving your SEO. It will be resources well spent.
Find other sources of traffic – Make it your business to evaluate other forms of web traffic, and start using them. Simply putting all your eggs into the Google basket has never been wise, and considering that there are numerous great traffic sources available, now is the time. Perhaps it's time for you to finally get into paid traffic as well this year.
Build more products and diversify your line – Will this be the year you add a product or two into your business? If so, this too will require lots of planning, and most certainly needs to a part of your annual plan, as it will require lots of time and resources to get this done.