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Are You Using Google+ Effectively?

Posted by Rudy Labordus in Marketing Tools

Using Your Google+ Page to Pump Up Your SEO Since Google+ is now seen as the Avis of the social media sites behind Facebook, with more than 540 million registered monthly users, and the +1 button getting pressed more than 5 billion times per day, maybe it’s time to see just how much this behemoth can do for your small …

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Signs that your SEO is working

Posted by Rudy Labordus in Marketing Tools 1 Comment

Tips for checking the effectiveness of your SEO It’s really easy to feel left out in the dark when it comes to knowing how effective your SEO campaign is. Although many believe SEO is akin to voodoo, there are several tips and tools you can utilize to see exactly how well you (or they!) are doing. 3 Tips for checking …

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5 Tips for Using Analytics in Your Small Business

Posted by Rudy Labordus in Marketing Tools Leave a Comment

Make 2014 the Year You Get Analytics in Your Small Business Working for You Knowing the sources and origins of your site’s online business is a critical piece for competing in today’s competitive online landscape. Analytics programs can help immensely in showing us the roadmap customers and prospects took to find us, and the actions they made once there. Not …

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Can Google Helpouts Actually Help a Small Business?

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How to Use Google Helpouts in Your Small Business Usually when we think about Google we aren’t exactly getting warm and fuzzy all over. Instead it’s usually the opposite! This time around it’s different. The new offering from the folks in Mountain View is aptly named Google Helpouts. And we’re here to tell you, already we like it! What are …

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Why Yelp Still Matters

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Reasons Why Yelp Is Still a Must for Small Business You may very well be of the opinion that Yelp is now old school, and it’s not significant anymore. You’d be wrong. Yelp is still not only relevant but also essential for small business in this day and age of instant social signals spreading your reputation around the Web. To …

Clickable Facebook Mobile App Ads – Easy Money!

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How New Calls to Action in Facebook Mobile App Ads Will Help Your Business When Facebook Mobile App Ads was introduced last year, the aim was to drive installs for companies. Mission succeeded. More than 145 million installs from the Google Play and Apple App stores. Now comes the 2nd, and potentially far more exciting phase of this app. With …

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Let SEO PowerSuite Enhance Your Business Website

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SEO PowerSuite is a great suite of tools to help you fine tune your website. With so many businesses looking to get a leg up on the competition when it comes to search engine rankings and website traffic, I knew I needed an all-in-one approach to building my business online. Luckily, I found SEO PowerSuite and it turned out to …

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Marketing Automation Software

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Is Marketing Automation Software Right for Your Business? A common mistake many people make is thinking that marketing automation software is essentially a tool for email marketing. While it’s factual that its origins are form there, the truth is what we’re referring to is a totally different sort of creature. Marketing automation software is defined by Wikipedia.  Marketing automation refers …

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How to Figure Out Your Social Media Demographic

Posted by Rudy Labordus in Marketing Tools 2 Comments

Why Should You Know Your Social Media Demographic? Knowing your social media demographic or who your followers are helps make the difference in whether or not social media is a profitable venture of a humongous time-suck. We may have thousands of followers and fans, but if we aren’t conscious of what they are interested in, or what facets of our business …