4 Tips for Using Facebook for your Content Marketing Plan It’s simply not possible if you’ve been marketing for any amount of time that you haven’t been advised that Facebook, and social media in general, is vital to your online success. I would say that’s totally true, but with one major caveat: you must know how to use it, or …
5 Great Pinterest Tips for Small Businesses
5 Great Pinterest Tips for Small Businesses 70 Million people are tough to dismiss, and if you hope to make any traction with this audience, you’ll want to check out at these 5 great tips for marketing your small business on Pinterest. Pinterest has a largely female audience, roughly 70-75%, and the best thing about this is that they are …
What Was the Google Phantom Update About?
Should You Be Concerned with Google Phantom? You may have noticed this, it may have gone totally unnoticed, and for some of us, it had a major impact. But recently Google rolled out what has been named the Phantom update. It hasn’t gotten as much attention as the more famous creatures, Penguin and Panda, but had significant impact all the …
10 LinkedIn Tips You Want to Know!
10 Cool Tips for Your LinkedIn Toolbox Simply knowing that LinkedIn is one of the top social networks out there for business professionals gets you no closer to making great use of the platform than if you never heard of it. Simply put, LinkedIn can be a terrific source for leads and new business, but only if you know how …
What Does Facebook Instant Articles Mean for You?
Will Facebook Instant Articles Be a Boon for Content Marketers? A lot of the buzz surrounding Facebook recently has been the launch of Facebook Instant Articles. This mobile-only platform is effectively raising the bar for content publishers by allowing you to create an incredibly rich, multi-layered approach to content that will amaze and engage. Facebook Instant Articles are built on …
How to Publish Effectively on LinkedIn
Check out LinkedIn’s Publishing Options Okay, all of you that have published LinkedIn raise your virtual hands… That’s what I thought. Very few consider this when deciding where to publish content, and in point of fact, that’s a big mistake. Now that it is open to the all users, it’s still something of an afterthought among content marketers. This is …
How to Market Your Business on Instagram
Check Out If Instagram is a Good Fit for your Business If you know any teenagers, or even anyone under thirty, you know that Instagram has taken over the world. Not only that, but Facebook recently recognized this as well, and acquired the company. And even though this may seem like a ripe opportunity for marketers, (it is) there are …
5 Google Analytics Reports to Keep a Watchful Eye On
5 Google Analytics Reports to Keep a Watchful Eye On Using Google analytics can be a frightening experience for the inexperienced, and as a result many business owners forego it altogether. This is a mistake. Making friends with this marvelous tool is the beginning of understanding how and why your website is performing the way it is, and gives you …
How to Get the Most from Your Facebook Business Page
7 Great Tips for Your Facebook Business Page By this time most small businesses have gotten the news that if you want any sort of social media traffic coming to your site then you have to have a Facebook business page. However, it’s simply not okay to put up a page and quietly wait for the Facebook hordes to descend. …
Getting Started Tracking Your Website Data
How to Effectively Track your Small Business Website Data When you’re running your own small business, it is very easy to simply forego tracking any data associated with your website. This is a mistake. Having data not only about your own site but competitive intelligence about your competitors is vital if you wish to spot opportunities to profit. But how …
