How to Get the Most from Your Facebook Business Page

How to Get the Most from Your Facebook Business Page

Posted by Rudy Labordus in Marketing Tools Leave a Comment

7 Great Tips for Your Facebook Business Page

By this time most small businesses have gotten the news that if you want any sort of social media traffic coming to your site then you have to have a Facebook business page. However, it's simply not okay to put up a page and quietly wait for the Facebook hordes to descend.

You'll have to actually make this a marketing channel in order to see the best results, and the best part about it is that it can and often does pay off handsomely. To help you, we've narrowed down 7 tips for helping to maximize your Facebook business page.

7 Tips to help get better Facebook business page results

  1. Use the new Call to action feature – Facebook recently unveiled a new feature that enables you to insert a call to action in your posts. Be sure and use it!
  2. Schedule posts – Whether you do this inside of Facebook (preferred) or use a tool like Hootsuite or SproutSocial, scheduling posts ahead of time takes pressure off, and lets you post more spontaneously as well.
  3. Post the type of posts they're looking for – Check in the Posts section of your settings and look under post types to see the type of posts that are doing best with your audience. It breaks it down into status updates, photos and videos.
  4. Post often – Posting at least daily is smart, as it helps you stay engaged with your followers and fans, and helps you build authority in your space.
  5. Like, comment and share as your page – Liking and sharing other relevant business pages can help increase your fans, as well as help you find potential partners. Always do this as your Page, and not personally.
  6. Show off testimonials and awards – Your business page is a perfect spot to share any positive attention your business is getting.
  7. Share your site and other properties – Make sure to frequently point your audience to other web properties you own, including your site, video, YouTube channel and more.

Making your Facebook business page work for you isn't hard, but does involve some effort. The payoff can be so worth it though.

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