See What to Do and What Not to Do When Using Facebook for Business
Facebook is an incredible platform for business, despite what you might have been told. Although many would have it continue being the world's largest kitten and baby photo repository, it has unquestionable uses for business, and smart marketers are making very substantial gains by utilizing Facebook.
There are some definite do's and don'ts when it comes to using Facebook for business, and the last thing you want to do is to have yourself or worse, your brand, seen as a marketing parasite that's only there to take their money. (Whether that's true or not)
Take a look at what to do and what not to when marketing your business on Facebook!
Do's:
- Respond quickly – Don't leave people hanging for days. Aim to respond within an hour if possible.
- Make shorter posts – Studies are showing that posts of less than 80 characters get 66% more engagement.
- Grow your page naturally – The best way to grow your business page is by having great word of mouse. Asking your readers to share, perhaps running a Like campaign to a targeted group.
- Be sure to ask questions – A surefire way to greater engagement.
- Post interesting content – The best way to get your links shared is to come up with killer content that people can't wait to share.
- Post often but not excessively – Once a week is too little, and more than ten times is probably too much. Test and find the sweet spot.
- Use Facebook ads – Strategically using Facebook ads can be a great way to reach followers and a potential new audience with content and offers.
- Share – Be sure and share your best around all of your channels.
- Engage with Fans – Responding and talking to your fans is a great way to build your brand.
Don'ts:
- Sell all the livelong day – Nobody wants to be continually sold to, so don't do it! Adopt the 80/20 rule as regards content to offers.
- Ignore questions or problems – A quick recipe for disaster.
- Make huge posts – This isn't the place for long-form content. Link out to it on your blog if you need to.
- Buy Page Likes – This is like buying fake sales. A page with thousands of fans but little to no interaction is a dead giveaway.
- Post content not related to your business – This isn't your personal Facebook page, so don't treat is that way. Make it about your business and you'll be rewarded.
