10 Cool Tips for Your LinkedIn Toolbox
Simply knowing that LinkedIn is one of the top social networks out there for business professionals gets you no closer to making great use of the platform than if you never heard of it. Simply put, LinkedIn can be a terrific source for leads and new business, but only if you know how to get past the casual user level. The truth is, many of LinkedIn's best features are not available to the dilettante, so making sure you dive in with both feet into LinkedIn is key.
To help you with that, here are 10 awesome LinkedIn tips to get you started.
10 LinkedIn Tips to Maximize Your Reach
Optimize your URL – Take a minute and change your LinkedIn URL to coincide with your company's name or online handle. Be consistent with other social properties if possible.
Create a Profile Badge – Take advantage of being able to add a LinkedIn badge on your site or blog. It will help add to your connections and site authority. There are a few different designs to choose from.
Be sure to optimize your page – Complete and make the most of all the features you can when it comes to your company page. You definitely want to make a brand statement.
List your skills to get endorsements – Make sure you list your particular skills when filling out your profile. This enables your connections to make that easy + click to endorse you for any of these they're aware of.
Leverage your LinkedIn Groups – There are two distinct advantages here: you can direct message members of the group who you are not connected with, and you'll also be able to view profiles.
Create Showcase Pages – Since LinkedIn got rid of the Products & Services tab, you'll want to use Showcase Pages to promote products and services directly.
Directly mail your group – A cool little feature called LinkedIn Announcements enables you to directly mail the members of your LinkedIn groups once weekly.
Get LinkedIn to send you leads with Saved Searches – By saving your searches on LinkedIn they will send you new leads according to the search parameters you entered. Can you say free leads?
Ask for Introductions – Find someone connected to one of your connections that you'd like to connect with? Simply ask them for an introduction, or permission to say that you two are connected. This works well and can help you get great connections you might otherwise not be able to.
Reorder Your Skills – Edit your skills to focus on the ones you'd most like to be known for, as well as ridding the widget of the endorsements that have no picture. You might as well have it look good, right?