How to Publish Effectively on LinkedIn

How to Publish Effectively on LinkedIn

Posted by Rudy Labordus in Marketing Tools Leave a Comment

Check out LinkedIn's Publishing Options

Okay, all of you that have published LinkedIn raise your virtual hands…

That's what I thought. Very few consider this when deciding where to publish content, and in point of fact, that's a big mistake.

Now that it is open to the all users, it's still something of an afterthought among content marketers. This is a shame, because publishing on LinkedIn is pay dirt for content marketers who know how to use it effectively. Let's look at some of the reasons why you should be putting great content onto this platform!

5 Reasons to post your content on LinkedIn!

To establish authority – Publishing before a community of professionals is a terrific way of becoming the thought leader you are seeking to be. This can help you in many ways, not only on LinkedIn in terms of added connections and influence, but in your industry and Google as well.

Rework older content – Recycling good but somewhat older content you may have already published on your site is a terrific way to help boost authority and standing. Moreover, most of the audience on LinkedIn probably missed it the first time around! You also have the opportunity to update it as well.

Publish your content before a serious audience – You'll be able to find a more serious approach to your content on this platform. There's not a lot of fluff traffic to be found here. You can also find gold by publishing to LinkedIn groups as well.

LinkedIn audiences are more engaged – The audiences have proven to be more engaged , and like to ask questions, comment and even contact you if your content strikes a chord.

The possible viral effect – One way LinkedIn publishers hit it big is when their content starts to get some traction, LinkedIn often steps in and promotes it on of their Pulse category pages, and even better, sometimes on the home page itself! Accomplish that and you'll be well on your way to authority status on LinkedIn and off!

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