5 Google Analytics Reports to Keep a Watchful Eye On

5 Google Analytics Reports to Keep a Watchful Eye On

Posted by Rudy Labordus in Marketing Tools Leave a Comment

5 Google Analytics Reports to Keep a Watchful Eye On

Using Google analytics can be a frightening experience for the inexperienced, and as a result many business owners forego it altogether. This is a mistake. Making friends with this marvelous tool is the beginning of understanding how and why your website is performing the way it is, and gives you remarkable insight as to how to correct things going forward.

But everyone has to start somewhere, so in order to keep things simple, we've knocked it down to 5 reports within analytics you'll want to watch. This is workable, and will give you a glimpse into just how powerful this tool can be for you.

5 Google Analytics reports you'll want to view

Search queries – Analytics used to show more keyword data than it does now, but a very useful way to get some of this intelligence is by looking at the search queries report. You should have your Google Webmaster account linked to your Analytics for this to work properly. After you do that, you are able to see valuable data such as the keywords you are currently ranking for, the amount of impressions they get, and the click-through rate on that page.

Mobile usage – Knowing how well your pages are doing with mobile devices is important data to know when nearly 50% of all traffic is originating from these.

Referral data – This report shows you which sites are sending you referral traffic. This is good to know, for if that traffic slows in the future you may want to look into why this is so.

Session data – This has to do with the amount of time a visitor spends on your site. This is important data to be aware of, as the length of time a visitor is actively engaged on your site has a big impact on your page performance in the search rankings.

Pageviews and exit pages – The raw number of views a page gets is useful in several ways, and also the pages that people usually exit your site from is equally important.

So now you have a few reports to get you started with Google Analytics. It can do so much more, but for now, let's get started with these.

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