What is Needed for Local SEO in 2015? As Google keeps getting better at refining their local algorithm, we’re finding that local SEO is taking on even more hats we need to wear. You need to be mindful of an ever-growing number of aspects that make up local SEO. While that is true, what’s also true is the opportunity here …
What is Social Proof and How Can You Use It?
Learn What Social Proof is and How It Can Best Be Used If you have no clue what the concept of social proof is all about, let’s define it right now. Social proof is the idea that people will shape and conform their ideas and beliefs to the prevailing wisdom of the crowd, as long as it is believable. The …
Positive Steps You Can Take When Your Site Loses Search Rankings
See 5 Proactive Ways to Minimize a Drop in Search Rankings Perhaps you’ve been there. You wake up one morning and you can’t find your site in its customary high first page search ranking in Google. You look in vain through page 1, 2, 3 and 4. Then you see it, on page 5, effectively nonexistent so far as web …
Online Coupons Still Rule with Business
Online Coupons Still Rule with Business We sincerely hope you haven’t made the mistake of assuming that online coupons are no longer a viable method to use in your marketing mix, because you could be making a costly mistake! The fact is, 55% of all internet users now regularly access and use online coupons, resulting in more and higher sales. …
5 Ways to Sink Your Site with Bad SEO Mistakes
Check Out These 5 Ways to Shoot Your SEO in the Footer! Performing SEO can be complicated business, and the effects what you or someone that you hire does may have lasting and profound impact for your pages. Whether do it yourself or hire your SEO out, you have to be aware of what not only just doesn’t work, but …
Why and How You Need to be Using Paid Promotion on your Content
How to Use Paid Promotion to Get Your Content Noticed It seems like it’s becoming harder and harder to get your content noticed, much less acted upon. It was bound to happen as increasing numbers of marketers embrace content marketing. So what’s the current best practice to get your voice heard above the others vying for attention? One way people …
7 Great Conversion Tips that Will Make You More Money in 2015
Use These 7 Conversion Tips to Make More Sales in 2015 Everyone wants better conversions. It’s a necessity to stay in business, so the science of conversion optimization is taking on more and more importance. Even the smallest variation can increase or decrease conversions, so you’ll want to get very good at this! There are endless ways to help you …
How to Create Content That Drives Traffic
Creating Content that Drives Traffic to Your Site You may have believed that you had content marketing covered when you’ve managed to post more than once a week to your site or blog. The fact is, if you would like it to actually bring the awesome results you keep hearing about, it’s a bit more involved than that. The solution …
How to Keep Up with Your Social Media
How to Keep Up with Your Social Media Okay, so you’ve got a couple social media accounts, and perhaps have even posted to them once or twice. So where is this rush of traffic and benefit you were expecting to reap? The truth is that unless you are making regular posts and sharing content, along with engaging with your followers …
Understanding the Recent Local Search Ranking Factors
How to Know What Local Search Ranking Factors You Need to Worry About Every year the folks over at Moz come out with what has become the authoritative annual report on local search ranking factors. They poll experts from the field and put together an easy to see and comprehend report that details the empirical evidence of how Google is …
