How to Reconcile SEO Title Tag and Clickworthy Headline There is often a tug of war going on in the battle between effectively optimizing your SEO title tag and the need to craft a killer clickworthy headline that gets massive amounts of clicks. This is a genuine concern, and often the answer lies in what your main purpose is for …
7 Great tips for Growing your Email List
7 Great tips for Growing your Email List It’s obvious that one of the biggest keys to long term success online is by making use of nurtured customer and prospect email lists. And the odds are not ever in your favor: your email list will lose around 22% effectiveness annually, so it’s on you to make sure you’re always building …
Injecting Emotions in Your Sales Copy
Learn How Emotions Can Drive your Sales Copy Emotions have been a part of sales copy persuasion for as long as there has been sales copy. The opportunity to tug at heartstrings and otherwise motivate readers and viewers with relevant emotions in your sales copy has a storied history, and still works just as well today. Crafting emotional triggers to …
How to Make Sure Your On-Page SEO is Up to Date
7 On-Page SEO Tips that Will Help your Rankings While you might think you know all there is to know about on-page SEO, it’s important to know that on-page SEO is always in a state of change, and you would be wise to keep current with the latest best practices. With each passing Google update and new social media initiative, …
7 Ways to Make Your Social Media Efforts Pay Off
See These 7 tips for Winning with Social Media The allure of social media marketing for business is the promise that lies in the reach and virality you can achieve if you do it right. Within that sentence lies the rub: you have to do it right! The trick is in knowing how to do it right. It’s simply not …
10 SEO Tips for Small Business
Learn How to Do Your Own Small Business SEO Competing in the small business landscape is hard enough, but to do it using an unoptimized website is like choosing to come to the fight unarmed. Luckily for us, there are clear guidelines that can help you rank your pages better, and most of them are able to be accomplished without …
What to Do When Your Business is a Victim of Negative SEO
What to Do When Your Business is a Victim of Negative SEO Not a lot of people have been the target of a negative SEO attack, but for anyone who has, it’s usually not pretty. This type of activity can result in lost revenue and damaged reputations. Not to mention all the time and effort you’ve spent getting your sites …
5 Ways to Employ Social Proof in Your Marketing
See These 5 Ways Social Proof Can Help You Sell more Let’s face it, we all used the recommendation of others to help us decide whether or not to buy a product or service. It’s basic human nature. Jonathan Swift said “It was a brave man that first ate an oyster”. We like to know it’s safe to buy before …
7 Easy Ways to Get Backlinks to Your Site in 2015
Learn How to Get Quality Backlinks to Your Site in 2015 Getting backlinks to your pages may seem old school, but it is still a primary factor in how and where your pages rank in Google and the other search engines. Link building by obtaining relevant and authoritative backlinks is a building block of any SEO campaign, and while a …
5 Tips for Implementing Responsive Design in Your Business
Need to Implement Responsive Design? Here Are 5 Tips That Will Help Surely by now everyone who is in the business of creating website presence on the internet has heard the term responsive design. The fact is responsive design in a must these days if you want your site to show up well in all manner of mediums, particularly mobile. …
