What to Do When Your Business is a Victim of Negative SEO
Not a lot of people have been the target of a negative SEO attack, but for anyone who has, it's usually not pretty. This type of activity can result in lost revenue and damaged reputations. Not to mention all the time and effort you've spent getting your sites positioned well in Google.
So what form do these negative SEO attacks take? They can from a veriety of techniques, from spamming the Web with tons of highly suspect anchor text keywords pointing to your pages, such as for Viagra, gambling, and porn. They will even go so far as to impersonate you and ask other webmasters to take down links for your best performing keywords. How do you inoculate your site from this kind of negative SEO attack? Here are some tips you'll want to make sure you're using to help keep this at bay.
5 Ways to prevent Negative SEO
Use alerts – One of the best aspects of Google Webmaster tools is that it can send you email alerts if your site is under different kinds of attacks, such as when you have a malware problem, pages are not indexed and others.
Keep an eye on your backlinks – If all of a sudden you notice a huge spike in backlinks, especially if you haven't actively been seeking them, suspect something is afoot. Sites like Monitor Backlinks is a huge help here.
Listen for social media mentions – Set up alerts on a service like Mention.net to monitor anytime anyone talks about you or your brand. Social media can catch fire quickly, so this is extremely important.
Check for duplicate content – An old school technique used by people intent on harming your SEO is copying your content and sticking it all over the Web. Having the same content everywhere you look on the Web is an easy way incur a Google site penalty.
Make your site secure – The very last thing you want is having a hacker come along and actually hack their way onto your site. This is especially true if you use a WordPress platform, as it has had numerous security flaws over the years.
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