Understanding the Recent Local Search Ranking Factors

Understanding the Recent Local Search Ranking Factors

Posted by Rudy Labordus in Lead Generation Leave a Comment

How to Know What Local Search Ranking Factors You Need to Worry About

Every year the folks over at Moz come out with what has become the authoritative annual report on local search ranking factors. They poll experts from the field and put together an easy to see and comprehend report that details the empirical evidence of how Google is ranking local pages.

In an attempt to sum up what can be a Local Search SEO geek speak fest, listed below are our main takeaways from the report for what is working in local search rankings.

Top local search ranking factors 2014

User Behavior matters – Google is now paying particular attention to what your user does while they are on your site. They are viewing clickthroughs, filling out forms, even getting directions as a signal that your site is providing a good search experience.

Proximity to the searcher – If your local pages are GEO optimized, you stand a better chance at Google connecting the dots and showing your results for searches in your area. Google is even getting good at knowing desktop locations, something it had not done in the past.

Your domain's authority – This is rising fast. If you are a brand and are engaged in building authority and presence in the search engines, Google is deciphering this and helping your pages to rank ahead of the more spammy results.

Citations – Citations, even from an unlinked authority site, appear to be a big part of Google's mission to reward brands. Making use of citations is still a large part of ranking well locally.

Your on-page SEO is the largest single factor – Still the greatest single factor in ranking well locally is your on-page SEO. Ensure that your NAP data, title keywords, GEO locators, and local engagement are up to speed to help you get great results in local rankings.

I would certainly encourage you to read the full report, which can be accessed through this page.

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