5 Ways to Sink Your Site with Bad SEO Mistakes

5 Ways to Sink Your Site with Bad SEO Mistakes

Posted by Rudy Labordus in Lead Generation Leave a Comment

Check Out These 5 Ways to Shoot Your SEO in the Footer!

Performing SEO can be complicated business, and the effects what you or someone that you hire does may have lasting and profound impact for your pages.

Whether do it yourself or hire your SEO out, you have to be aware of what not only just doesn't work, but also what may indeed be counter-productive, and hurt you even more.

Let's examine 5 ways SEO mistakes can happen, and how they can be avoided.

5 SEO mistakes to avoid no matter what!

Keywords and anchor text – Google has now polished the search engine algorithm to the point now where it can easily detect heavy-handed attempts to game the system. No longer can you get away with much, and the resulting penalties are often harsh if you're caught trying. Instead, aim for natural keyword profiles with a lot of related verbiage, and along with that, a diversified and sensible anchor text policy using naturally occurring keywords, naked URLs, and other generic terms.

Avoid using Tags – The primary reason you'll need to avoid the use of tags is that they automatically create a duplicate content issue for you. Use categories instead. And if you use a tag cloud you've only compounded the problem by using valuable front page real estate as well.

Don't use Flash – In the quest for some spiffy visual effect, many designers are tempted (or forced) to use Flash. The harm done to your SEO and mobile can make it very unwise to do so.

Ignoring Mobile – It's no longer an option. More than 60% of web users access via mobile, and now Google has even gone to the point of ranking unresponsive sites lower in their mobile search, and labeling them with a rather unflattering tag that this page “May not work on your device”.

Poor internal linking – The assortment of recent Google updates has made this one of the last bastions of effective on-site SEO that really works well. Work to make your site user friendly in this respect, and this is one area to not be shy about using keywords. (With prudence and diversity, obviously!)

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