What is Needed for Local SEO in 2015?
As Google keeps getting better at refining their local algorithm, we're finding that local SEO is taking on even more hats we need to wear. You need to be mindful of an ever-growing number of aspects that make up local SEO. While that is true, what's also true is the opportunity here for those willing to put in the work to get it right.
Toward that goal, we've listed several best practices you'll want to be aware of when it comes to local SEO for 2015. Some may not be new to you, while others will. Remember, it's a stew, and all of it works together to make it tasty!
2015 Local SEO Best Practices
Site speed – Make your site a speed demon: it matters as a Google ranking signal.
Optimize for Mobile – With half the traffic on the Web these days emanating from a mobile device, it's crazy to ignore this any longer. Develop a responsive mobile version of your site today.
On-page SEO – Make sure your title tags, descriptions, internal links and website schema are all representing your business the way they should.
Get more Reviews and Citations – Reviews are starting to overtake citations, but for now both are still important.
Acquire high-quality links – Make it your business to get the best links you can, from relevant high authority sites and high traffic sites. This is best if it originates from your content.
Color your content local – In addition to giving Google clues to where your business needs to be found for, it is also very beneficial for your visitors.
Be sure to Geotag your images – Putting specific geographic information into your image tags is helpful for Google to rank you for local terms, as well as locate you in Maps.
Encourage social signals – In addition to likely being a search engine signal, social media can become a far-reaching evangelist for your brand.
Consistent NAP data – Making sure your NAP data (names, addresses phone) is consistent across all your Web properties is a must-do.
Given all this, doing well in local requires you to cover a number of areas, but always keep your focus on making your SEO work for you, and not the other way around, by keeping sales and conversions front of mind at all times.
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