How to Keep Up with Your Social Media
Okay, so you've got a couple social media accounts, and perhaps have even posted to them once or twice. So where is this rush of traffic and benefit you were expecting to reap? The truth is that unless you are making regular posts and sharing content, along with engaging with your followers you won't make much of an impact.
The problem many companies face is how to find time and what exactly to concentrate on when it comes to social media maintenance. There are tons of things to keep up with your social media, but with assistance from some smart tools and an even smarter plan, it can be done.
In hopes of quelling your fears and helping you to develop a plan, let's look at 5 ways to make your social media less of a chore and more of what it's supposed to be!
5 Tips for social media maintenance
Give consideration to your platforms – Unless you have a smart and large staff, you really won't have the ability to handle more than a few social media platforms simultaneously. Take a close look at where your customers are most likely found, and start there. Decide on at least a few of the major ones: Facebook, YouTube, Twitter and LinkedIn.
Have an editorial calendar – Scheduling your postings, with the exception of the spur of the moment posts, can take a lot of pressure off of your staff, and help you run social campaigns at the same time. This is also where tools can play a part.
Use cross promotion – Make sure to take advantage of cross promotion by announcing your social postings to all your channels. This can result in a larger and wider reach for your content.
Make sure you repurpose your content – Utilizing your content in various ways on your social media platforms just makes good sense. A long post can produce a number of good snippets, designed to lead readers back to the site where they can read the entire version. You get the idea…
Share other awesome content you find – This is one that your readers will love, and can take a lot of the pressure off of you to come up with great content every day. Share useful and informative bits you come across during your day with your audience. One tip though: make sure it is relevant!
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