The Future of Content – Microcontent?

The Future of Content – Microcontent?

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

What is Microcontent and is It Important?

Since we have so many different avenues for marketing online these days, it's become all the more necessary to have the ability to tie these all together, and one way that is happening now is through the use of microcontent. Even though there is and will likely always be a place for long-form content, the rise of short sharable and more importantly actionable pieces of content is increasing fast. In fact, odds are you're probably already making use of it at some level.

We are defining microcontent as a short content piece, usually directed at one particular topic and extremely limited in scope. A great example is practically any social media posting. One reason why microcontent is gaining more focus these days is the global shift to mobile devices. It's just not anyone's idea of a good time to have to read large blocks of text on a mobile device. Mobile content is necessarily shorter, snappier, and often includes images or videos. With predictions of about 80 percent of all traffic being viewed on a mobile device in the next few years, it's high time to make a plan for microcontent!

Here's some tips to use microcontent in your business!

  • One way you might already be using microcontent is to post status updates on Facebook leading back to your blog.
  • Make an image or meme with a quote from your post and post it to the photo sharing sites like Pinterest, Instagram, and Tumblr.
  • Use Vine or Instagram to make a short (in the case of Vine; 6 seconds!) pithy video and direct viewers to your page.
  • Create copy that readers can easily retweet!
  • Incorporate calls to action in your microcontent. Click here to learn more, etc.
  • Curating bits of content that your readers will find useful from other sites will do several things for you. It helps establish your authority, satisfies your audience, and is very easy to do.

Be consistent in your microcontent strategy.

A regular digest of tips and tricks for your market is something that can get shared all over the place. Make copious use of images and videos; because it is what people want to see, particularly in the short form!

Above all make it sharable, and multiply the reach of your content many times over!

Leave a Comment