How to Start Mobile Marketing

How to Start Mobile Marketing

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Mobile Marketing – Where to Begin?

You know you have to embrace mobile marketing as an fundamental component of your online business, but somehow just can't wrap your head around how to begin. Everybody you know, and likely you too, are glued to their mobile devices 24/7. Anyone with eyes to see can tell that the time to begin marketing with mobile is here and now!

We now know that roughly 5o percent of all web traffic is now viewing from a mobile device, and that half of all emails are accessed on mobile. There are many ways to make this rewarding for your business. For the moment let's just concentrate on four tips that will be beneficial right away!

4 Important ways to use Mobile Marketing in your business!

  1. Get a mobile website – Mobile devices show your site much differently, as you're undoubtedly aware. The small screen gives us new imperatives, the most critical of those being to increase font and button size, optimize images for small screens, and be aware that you'll need shorter, punchier text, as absolutely everyone hates to read a lot on their phone.
  2. Make sure to optimize your emails! – Email is a huge profit center on mobile, and you should employ many of the same optimization tactics for this. Keep it brief, and lead to where you want them to go quite obviously. Don't make people work; make it easy!
  3. Use location based services – Location based services like Yelp, FourSquare and Facebook are finding large audiences as consumers are becoming used to having ads follow them around as they are out. Visualize delivering your mobile coupons to those who happen to be in your neighborhood! Boost it with Proximity Mobile Marketing, this will enable you to deliver ads, sponsor services, and provide highly relevant offers to consumers using on-location access networks such as Wi-FiBluetooth or Near Field Communication (NFC) technology.
  4. Look into mobile ads – We are now observing that mobile ads are converting about 5 times better than regular internet ads. A bonus is that, because this is still quite new to most online advertisers, there is a lot of unsold inventory, which keeps the prices low, just waiting for someone to show up and take advantage!

Mobile marketing is among the most effective ways to get in front of a large and receptive audience quickly.

Bring your business to the next level by mobilizing it!

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