Facebook Live Benefits for Local Businesses Combines Online and Offline Marketing Even though sales is in its digital age, it does not mean offline marketing is a thing of the past. Organizations can still do quite well by attending local festivals, sponsoring neighborhood charities and even hosting events. Not every fan can attend these affairs, but they can easily catch …
Marketing Lessons from Negan on The Walking Dead
What ‘Negan’ of the Walking Dead Teaches Us About Marketing Keep an Eye on the Opposition Negan was watching Rick’s group so closely that they were able to forecast exactly where the group would run and surround them in an instant. Internet marketers need to do this with their competition as well. Keep an eye on what they are posting …
A Few Ways Companies Can Increase Their Blog Traffic
How Small Businesses Can Bring More Blog traffic Focus on Evergreen Content It is fine to create blog posts based on current events, but this certainly should not be your entire strategy. Evergreen posts are those that are just as beneficial in the future as they are right now. A blog titled “How to Clean a Catfish in 10 Steps,” for …
How Local Businesses Turn Customers into Brand Advocates
Ways for Local Businesses to turn Customers into Brand Advocates Stop Overlooking Your Clients as a Powerful Marketing Tool A cursory online search would provide local company owners with a wealth of marketing strategies. Absent from many of these lists, though, is the thought of using your current clients as marketing tools themselves. Shoppers are twice as likely to mention …
3 Ways to Grow Your Brand via Instagram
How Local Companies can Grow Their Brand via Instagram Facebook is undoubtedly the big kid on the block when it comes to marketing on social media. Your small business must realize, though, that many other platforms can be advantageous as well. Look at Instagram, for example, and you will see a site with 60 million daily image uploads and 500 …
3 Tips for a Successful Online Product Launch
3 Tricks for a prosperous Online Product Launch While the often touted 80 percent failure rate for new products is an overstatement, studies do show that 30-49 percent of product launches fail. There are definitely an abundance of reasons behind this rate, but one of the largest causes of failure is botched product launches. First impressions are everything, so if …
3 Ways Businesses Can Utilize Facebook Live
How Should Local Business Owners Utilize Facebook Live? Message from Live Events One of the most utilized Facebook Live methods for businesses is broadcasting from live events. Everyone from former wrestler Jake ‘The Snake’ Roberts to the popular competition Tough Mudder has done this. Of course, this means you need to have your business involved in local events. There are many …
3 Direct Mail Marketing Mistakes Local Businesses Must Avoid
These Direct Mail Marketing Problems Could Ruin Your Advertising Failing to realize Direct Mail Analytics Analyzing the results of social media, email and pay-per-click marketing, while not simple for novices, is easy when compared to traditional marketing methods. After all, clients cannot click on a direct mailer and have open rates sent automatically. This does not mean, however, that you …
Why Businesses Should Outsource Their Social Media Marketing
3 Reasons You Must Outsource Your Social Media Marketing Forecasting the Unpredictable There will always be things that are unpredictable in the marketing world, but having a professional on board can decrease these surprises. The fact of the matter is that social media marketers spend all of their time navigating the complex marketing world that is social media. They can …
Customer Retention Methods that can Boost Sales
Customer Retention Strategies that Bring in More Profit Just because a client hasn’t purchased something in a while does not always mean they are a former client. In reality, they may simply have not been motivated to make the trip back to your store or website. Looking at statistics, though, shows that there is a 70 percent probability of making …
