The Analytics Mistakes that Can Kill Your Marketing Thinking Correlation Equates to Causation Statistics indicate that violent crime rates go up as ice cream sales increase. This is a correlation, but it does not mean ice cream causes violent crime. In fact, the two actually rise as the weather gets hotter. Never think that your internet site traffic increasing or …
Why Small Businesses Must Make Mobile Marketing a Priority
Why Small Business Owners Must Make Mobile Marketing a Priority If anything should make mobile marketing a priority to local businesses, it is the indisputable fact that, the number of mobile internet users exceeded the number of computer users. For some budding entrepreneurs, though, this simply is not enough. It is obvious that mobile marketing is significant, but the following …
Why Small Businesses Should Leave SEO to the Pros
The Primary advantages of Letting Experts Handle Small Business SEO SEO Rules are Continuously Transforming SEO has been around longer than most digital marketing forms, so it only makes sense that local company owners would think they could learn the secrets of the pros. Sadly, this mistake is made far too often. Google and other search engines regularly change their …
How Local Businesses Can Increase Organic Click-through Rates
Proven Steps to Increase Organic Click-through Rates Concentrate on Title Tags The title tag on your website is the first thing that an online searcher sees when your site comes up. This is why it must immediately grab their attention and be easily readable. To do this, internet marketers should keep their titles below 65 characters, utilize industry-specific keywords and stir …
How Local Businesses Can Get Media Attention
3 Ways Local Business Owners Can Pull in Media Attention There are many ways to get media attention. Here’s 3 ways local business owners can do: Hijack Current Fads Twitter hashtags and trending topics on Facebook can get small social media pages before the masses. Obviously, a business should never blatantly hijack a news story that has nothing to do …
Why Some Companies Avoid PPC Ads
Pay-Per-Click Advertising and Why Several Businesses Hate Them Organizations are supposed to utilize any valuable marketing tool they have access to. And since some research showed a $2 return for every $1 spent on Google pay-per-click (PPC) ads, it seems PPC would be loved by every firm. As it turns out, though, this isn’t the case. Here’s why some businesses …
3 Methods of Rebranding Your Small Business
How Small Enterprises Can Rebrand Themselves Every entrepreneur devotes extensive time and dough to build up their firm’s brand, but occasionally, it becomes essential to rebrand. This could be necessary for various reasons, but the underlying cause does not matter. What really matters is how effectively you take on the process of rebranding your small business. Local business owners will …
Can Local Businesses Benefit From Ad Retargeting?
The Primary advantages of Ad Retargeting For Local Businesses There are a host of promoting resources at the disposal of local businesses, and ad retargeting is rapidly becoming one of the most trendy. This type of marketing places a “cookie” in a user’s browser so that, even when they leave your internet site, targeted ads are provided to them throughout …
3 Small Business Marketing Hacks For Success
3 Marketing Cheats For Small Business Success Reusing Old Content Even small enterprises that have minimal social media reach put out a few posts that really “pop.” These posts can seemingly go viral when compared with the reach of other posts. It occurs much too often, though, that business owners simply move on after this success. This is a miscalculation. …
Small Business Twitter Tips That Actually Work
Twitter Points That Really Work For Small Enterprises Use Automated Posting Tools Many small business owners avoid doing much with Twitter because of the necessary frequency of posts. After all, you cannot spend all day getting online and posting new content. Fortunately, there is no need to. With tools like Hootsuite, you can arrange your posts earlier on. You should …
