5 Google Analytics Reports to Keep a Watchful Eye On Using Google analytics can be a frightening experience for the inexperienced, and as a result many business owners forego it altogether. This is a mistake. Making friends with this marvelous tool is the beginning of understanding how and why your website is performing the way it is, and gives you …
How to Learn Social Media Marketing
Getting Your Business Hooked into Social Media Marketing If you haven’t yet succumbed to the reality that you’ll need social media marketing from here forward, well, I hope you’ve got a Plan B for your online survival. The truth is that social media is now pervasive in nearly every facet of online marketing, and while the opportunity is great, so …
7 Great tips for Growing your Email List
7 Great tips for Growing your Email List It’s obvious that one of the biggest keys to long term success online is by making use of nurtured customer and prospect email lists. And the odds are not ever in your favor: your email list will lose around 22% effectiveness annually, so it’s on you to make sure you’re always building …
Injecting Emotions in Your Sales Copy
Learn How Emotions Can Drive your Sales Copy Emotions have been a part of sales copy persuasion for as long as there has been sales copy. The opportunity to tug at heartstrings and otherwise motivate readers and viewers with relevant emotions in your sales copy has a storied history, and still works just as well today. Crafting emotional triggers to …
How to Get the Most from Your Facebook Business Page
7 Great Tips for Your Facebook Business Page By this time most small businesses have gotten the news that if you want any sort of social media traffic coming to your site then you have to have a Facebook business page. However, it’s simply not okay to put up a page and quietly wait for the Facebook hordes to descend. …
Getting Started Tracking Your Website Data
How to Effectively Track your Small Business Website Data When you’re running your own small business, it is very easy to simply forego tracking any data associated with your website. This is a mistake. Having data not only about your own site but competitive intelligence about your competitors is vital if you wish to spot opportunities to profit. But how …
Check Out these Awesome Free Tools for Small Business
See These 7 Great and Free Tools for Small Business Every business must have productivity tools to manage their activities, and when you’re just starting out, funds for the best productivity tools will almost certainly be limited. Fortunately for you, there are a number of really useful free tools to help small businesses get up and running. And don’t be …
How to Make Sure Your On-Page SEO is Up to Date
7 On-Page SEO Tips that Will Help your Rankings While you might think you know all there is to know about on-page SEO, it’s important to know that on-page SEO is always in a state of change, and you would be wise to keep current with the latest best practices. With each passing Google update and new social media initiative, …
7 Ways to Make Your Social Media Efforts Pay Off
See These 7 tips for Winning with Social Media The allure of social media marketing for business is the promise that lies in the reach and virality you can achieve if you do it right. Within that sentence lies the rub: you have to do it right! The trick is in knowing how to do it right. It’s simply not …
How to Avoid making These 5 Crucial Sales Mistakes
See These 5 Sales Mistakes that Can Sink Your Sales We all want more sales conversions, but some times we wind up being our own worst enemies in this area. Sales mistakes are easy to make here, and usually irreversible. So in the spirit of continuing to learn the craft of conversion, let’s look at how we can avoid making …
