Facebook Live Benefits for Local Businesses Combines Online and Offline Marketing Even though sales is in its digital age, it does not mean offline marketing is a thing of the past. Organizations can still do quite well by attending local festivals, sponsoring neighborhood charities and even hosting events. Not every fan can attend these affairs, but they can easily catch …
Marketing Lessons from Negan on The Walking Dead
What ‘Negan’ of the Walking Dead Teaches Us About Marketing Keep an Eye on the Opposition Negan was watching Rick’s group so closely that they were able to forecast exactly where the group would run and surround them in an instant. Internet marketers need to do this with their competition as well. Keep an eye on what they are posting …
Marketing Mistakes You Must Stop Making Before 2017
Local Companies Must Erase These Marketing Blunders Before 2017 If you think advertising is always about making the right move, you are wrong. It’s essential to also avoid the wrong moves. There are plenty of mistakes outside of the aforementioned, but by avoiding just these, you might outpace many of your local competitors. Never Making Marketing a Priority Many firms, …
A Few Ways Companies Can Increase Their Blog Traffic
How Small Businesses Can Bring More Blog traffic Focus on Evergreen Content It is fine to create blog posts based on current events, but this certainly should not be your entire strategy. Evergreen posts are those that are just as beneficial in the future as they are right now. A blog titled “How to Clean a Catfish in 10 Steps,” for …
Why Local Businesses Should Not Fall for the Pokémon Go Craze
3 Reasons Why Pokémon Go Isn’t the Next Marketing Trend There is very little chance that you have not heard of today’s Pokémon Go craze. In just the first two weeks of its launch, the app saw 15 million downloads from app stores. Due to its overpowering popularity, some have noted using it as a marketing tool, but for small business owners, …
How to Effectively Show Off Products Online
How Local Business Owners Can Productively Show Off Products Online Visual cues are important, but they are not all that potential clients will notice about your product. Your product descriptions can prove just as helpful at selling as pretty images. Upload Good quality Pictures Although many people say that true beauty is on the inside, it is obvious that many …
3 Local Business Marketing Lessons from ‘Home Alone’
3 Local Business Marketing Lessons from ‘Home Alone’ Never Hesitate of Change When Kevin’s family realized he was home alone, they began doing everything within their power to get back to him. Making sure the movie was not 30 minutes long, they bumped into travel troubles along the way. Refusing to let this stop her, Kevin’s mom ended up traveling …
How Local Businesses Turn Customers into Brand Advocates
Ways for Local Businesses to turn Customers into Brand Advocates Stop Overlooking Your Clients as a Powerful Marketing Tool A cursory online search would provide local company owners with a wealth of marketing strategies. Absent from many of these lists, though, is the thought of using your current clients as marketing tools themselves. Shoppers are twice as likely to mention …
3 Ways to Grow Your Brand via Instagram
How Local Companies can Grow Their Brand via Instagram Facebook is undoubtedly the big kid on the block when it comes to marketing on social media. Your small business must realize, though, that many other platforms can be advantageous as well. Look at Instagram, for example, and you will see a site with 60 million daily image uploads and 500 …
3 Tips for a Successful Online Product Launch
3 Tricks for a prosperous Online Product Launch While the often touted 80 percent failure rate for new products is an overstatement, studies do show that 30-49 percent of product launches fail. There are definitely an abundance of reasons behind this rate, but one of the largest causes of failure is botched product launches. First impressions are everything, so if …
