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What Facebook Dark Posts can do for Your Business

Posted by Rudy Labordus in Marketing Tools Leave a Comment

3 Advantages of Facebook Dark Posts for Companies Facebook dark posts will help a local business in a variety of ways, but unfortunately, many marketers have never even heard of these posts. After learning about dark posts and the best way to use them, though, the opportunities for enhanced revenue simply start stacking up. Target Unique Audiences Facebook dark posts …

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3 Content Marketing Ideas That Can Really Pay Off

Posted by Rudy Labordus in Marketing Strategies 1 Comment

Content Marketing Suggestions That You Should Be Using Corporations that take the time to blog have a competitive advantage over their competitors. This is seen in the fact that simply prioritizing blogging gives you a 13 times better shot at seeing positive ROI. This is outstanding, but there are many other kinds of content marketing to make use of. Figuring …

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Content Marketing Can Be Exciting Even in Unexciting Industries

Posted by Rudy Labordus in Lead Generation, Marketing Strategies 1 Comment

Content Marketing Can Be Exciting Even in Unexciting Industries Sure a viral post that spreads across the country would be good, but this is just not exactly a necessity for local companies. This is why corporations should try to make their content as locally applicable as possible by building it around community happenings. Put in a Sense of Humor If …

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How the Twitter Character Update Makes Your Life Easier

Posted by Rudy Labordus in Lead Generation, Marketing Tools 1 Comment

The Advantages Twitter Character Update Gives Businesses By updating Twitter’s character policy, it has given small businesses a more effective marketing tool. And while those who do not use Twitter might not recognize the power of this update, the extra characters can mean the world when trying to send an effective message. Additional Area to Work With One complaint many …

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Increasing Loyalty Through Effective Social Media Customer Service

Posted by Rudy Labordus in Lead Generation, Marketing Strategies 1 Comment

Using Social Media to Improve Customer Service With Facebook and Twitter, you can create automated message replies via the website or some third-party apps. Some responses might not be harmful to your brand, but if a customer receives an inappropriate message in response, they may not be happy. For corporations that opt for automated replies, take the time to check …

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Getting Better Success by Using Youtube Marketing

Posted by Rudy Labordus in Lead Generation, Video Marketing Leave a Comment

3 Suggestions for Making Youtube Marketing a Goldmine Local companies must employ a variety of marketing tools if they expect to be successful. These include online and offline tools, but online tools such as Youtube are currently the most well-liked. Of course, some organizations find it difficult to use the site in any productive way. Fortunately, it doesn’t have to …

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Legal Considerations When Engaged in Social Media Marketing

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Legal Considerations When Engaged in Social Media Marketing Bogus Online Advertising Just because social media is a newer world doesn’t imply the old rules have evaporated.  Australian Competition and Consumer Commission (ACCC) regulations apply online as much as they do for television and radio ads. Make sure each promotion or advertising campaign you run is easily explained. An ACCC complaint can severely …

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3 Areas Your Company Is Dropping the Ball on Content Marketing

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

3 Areas Your Small Business Is Dropping the Ball on Content Marketing Always Promoting the Product One of the major slip-ups companies make with social media is constantly promoting their product. Unfortunately, businesses make this same exact mistake in their content marketing. It is okay to talk about the greatness of what you are selling from time to time, but …

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3 Tips for Writing the Perfect Headline on Content Marketing

Posted by Rudy Labordus in Lead Generation, Marketing Strategies 1 Comment

The Strategies of Writing the Perfect Headlines for Successful Content Marketing Concentrate on Headline Length Regardless of how great of a headline you create, it won’t matter if you do not pay attention to length. Every platform, ranging from Google to Facebook, has restrictions on headline lengths. If you go over these limits, people won’t be able to read a full …

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Marketing to Both Millennials and Generation Z

Posted by Rudy Labordus in Lead Generation, Marketing Strategies Leave a Comment

Marketing Hints to Appeal to Millennials and Generation Z Significantly less Attention on Brand Loyalty It is essential to create loyal customers, but business owners in the modern world need to realize that young adults do not put too much thought into brand loyalty. If they find a better product or value, Millennials and Gen Z youth will quickly jump …