How Should Local Business Owners Utilize Facebook Live? Message from Live Events One of the most utilized Facebook Live methods for businesses is broadcasting from live events. Everyone from former wrestler Jake ‘The Snake’ Roberts to the popular competition Tough Mudder has done this. Of course, this means you need to have your business involved in local events. There are many …
3 Direct Mail Marketing Mistakes Local Businesses Must Avoid
These Direct Mail Marketing Problems Could Ruin Your Advertising Failing to realize Direct Mail Analytics Analyzing the results of social media, email and pay-per-click marketing, while not simple for novices, is easy when compared to traditional marketing methods. After all, clients cannot click on a direct mailer and have open rates sent automatically. This does not mean, however, that you …
Why Businesses Should Outsource Their Social Media Marketing
3 Reasons You Must Outsource Your Social Media Marketing Forecasting the Unpredictable There will always be things that are unpredictable in the marketing world, but having a professional on board can decrease these surprises. The fact of the matter is that social media marketers spend all of their time navigating the complex marketing world that is social media. They can …
Customer Retention Methods that can Boost Sales
Customer Retention Strategies that Bring in More Profit Just because a client hasn’t purchased something in a while does not always mean they are a former client. In reality, they may simply have not been motivated to make the trip back to your store or website. Looking at statistics, though, shows that there is a 70 percent probability of making …
Analytics Mistakes that Local Businesses Must Avoid
The Analytics Mistakes that Can Kill Your Marketing Thinking Correlation Equates to Causation Statistics indicate that violent crime rates go up as ice cream sales increase. This is a correlation, but it does not mean ice cream causes violent crime. In fact, the two actually rise as the weather gets hotter. Never think that your internet site traffic increasing or …
Why Small Businesses Must Make Mobile Marketing a Priority
Why Small Business Owners Must Make Mobile Marketing a Priority If anything should make mobile marketing a priority to local businesses, it is the indisputable fact that, the number of mobile internet users exceeded the number of computer users. For some budding entrepreneurs, though, this simply is not enough. It is obvious that mobile marketing is significant, but the following …
Using Local Marketing to get Found Online
How Enterprises Use Local Marketing to get Found There is no question that most business owners would love for their organization to go national one day. The simple truth of the matter, though, is that most businesses are regional. In fact, over half of the employees in America work for small businesses, so the majority of U.S. based organizations are …
Small Business Trends to Prepare You For 2017
Small Company Trends to Prepare You For 2017 No local company owner can be prosperous if they’re not up to date on current trends. Passing up on or simply ignoring emerging trends can leave an organization stagnant. Most trends, however, aren’t difficult to come to grips with if they are known. The following are 2016 trends that you likely missed …
Why Small Businesses Should Leave SEO to the Pros
The Primary advantages of Letting Experts Handle Small Business SEO SEO Rules are Continuously Transforming SEO has been around longer than most digital marketing forms, so it only makes sense that local company owners would think they could learn the secrets of the pros. Sadly, this mistake is made far too often. Google and other search engines regularly change their …
How Local Businesses Can Increase Organic Click-through Rates
Proven Steps to Increase Organic Click-through Rates Concentrate on Title Tags The title tag on your website is the first thing that an online searcher sees when your site comes up. This is why it must immediately grab their attention and be easily readable. To do this, internet marketers should keep their titles below 65 characters, utilize industry-specific keywords and stir …
