Why Google is Still Effective for Marketing

Posted by Rudy Labordus in Lead Generation, Marketing Tools 1 Comment

3 Reasons Google Should be Back in Your Advertising Mix

Everybody Has One

Okay, not every person has a Google account, but an insane amount of people do. In fact, there are 2.2 billion Google accounts out there. Facebook, on the other hand, has around 1.79 billion active users every month. Sadly, one study showed that the bulk of Google accounts are hardly ever active. When the number of accounts is considered along with the other benefits of Google, though, the disadvantages don't seem as terrible.

Immediately Get Indexed

Whenever you post content or update pages on your website, it takes a while before Google indexes this new content. When you post something on Google , however, the major search engine that almost everyone uses instantly indexes the new information.

With your new content promptly indexed, you can see quick results in the search engine optimization (SEO) arena. Posting your blogs on the site can help you achieve greater rankings for keywords and even get you temporarily placed at the top of Google rankings.

Even users who do not actively post or view content on Google may end up seeing your site thanks to SEO.

An Interested Demographic Exists

Although estimates vary, some believe the number of active monthly Google users sits around 375 million. Thankfully, these users are all significantly engaged. This can really pay off if these people fall into your target demographic.

Over 70 % of users, for example, are male. The main occupations on the site? Technical engineers, developers, teachers and designers. If your target audience is in these demographics, you may want to rethink Google for promoting.

Keep in mind that you probably should not sacrifice other marketing platforms to use Google. Just take the time to try out the site again. You will see if it is working in almost no time, and you can use that information to adjust your strategy if necessary.

If you need help generating leads, please call us. We have an excellent lead generation program where we pay for all your advertising expenses and take all the risk for you. You only pay when you get results. This is a massive undertaking and understandably we're limited in how many companies we can help at any one time. If you're interested and find the program paused or not available, just leave your details and we'll let you know when it re-opens.


  1. Deebak Akash

    Hi Rudy, I always liked the way you write a blog. This one was really superb. Google!

    Its true that most of the people wont make the best out of google products. A simple example is how many firms create their Google Business Place and gets Google reviews. Investing little time on creating Google+ account will give an added advantage, Ignoring the social platform is not a recomented practice. To leverage the power of online marketing, every entity has to give importance to wards integrated marketing. How integrated marketing helps in generating more leads and aids in conversion.

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