Check Out the Basics of SEO for Content Marketing
There is a lot of talk about SEO for content marketing lately, and quite often it is based on how they are at odds: it’s one or the other.
Without content there is really no need for SEO, and without SEO your content is relegated to the nether-reaches of the search engines.
We need to look at how they can complement each other, not jockey for position. Toward that end, let’s look at several tips for making sure your content and SEO play nice together!
7 Tips on SEO for Content Marketing
Think differently about keywords - Years ago you used to be able to pound your way to the top of the search engine results by throwing in your keywords in various forms wherever you could, the more the merrier. Well, that didn’t last long! Now we must create content that features your primary keyword strategically, and then leave it alone.
Don’t ignore on-page SEO - Put on your SEO hat to make sure that items like SEO title tags, Meta descriptions, URLs, H1 tags and image Alt tags are in place and correctly rendered.
Satisfy searcher intent - These days Google is on a quest to make sure that they are serving the best content to match the query as possible. This means you now should focus on writing entirely on-topic, and not worry about satisfying the search algorithm.
Makes sure your pages are mobile friendly - The world’s going mobile, and now more than half of all traffic is found on mobile devices. Make it your business to know that your mobile pages are ship-shape!
Be social - Cross promote your content on social media and by all means employ social sharing buttons on your pages.
Utilize visual content - People process images 60,000 times faster than text, so it only makes sense to use as much visual content as possible. It also helps average time on page, which IS a ranking factor.
Use expert wording - The more expertly you speak on a subject, the more favor you’ll find in Google’s rankings. They are delivering the best, most authoritative content they can come up with, and obviously you want that to be yours!
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