Getting the most from Local Business Marketing Budgets
Advertising is one of the hardest, yet essential, aspects of running any local business. Depending on the industry, marketing and advertising approaches can take up huge chunks of a corporation's revenue. In fact, some startups spend 50 percent of their sales on marketing in the first year alone. Fortunately, there are lots of methods that can make any marketing budget go further.
Never Be Reluctant To Outsource
Far too many businesses, both new and seasoned, spend their marketing budget on endeavors they can only hope will work. During this process, they often spend exorbitant amounts of time getting their technique off the ground. This time can be better spent enhancing the company. This is why budding internet marketers should not be afraid to outsource some of their marketing and advertising tasks.
Never Get Rid Of Old Content
If you are producing awesome content, you will find that followers on social media get the word out for you by sharing and retweeting. One costly oversight that some corporations make, though, is thinking that they need all new content, on a regular basis.
While it's correct that new content that provides value is really important, don't simply forget older content that did well. If a post happened to go viral, take note of that fact and wait ninety days. After the hoopla has died down, repost the blog, video, infographic or whatever the content was. Recycling old content is a terrific way to get value without spending extra money.
Seek Out Small Business Awards
Almost every local community has yearly awards that grant distinction to the “best of the best” in the local business world. As a local business owner, you can apply to be considered for these awards. A win would likely increase brand visibility, but even being nominated can go a considerable ways in getting local attention for free.