Humour in Advertising
The great 19th Century Irish playwright and humourist Oscar Wilde uttered these last words: “Either this wallpaper goes, or I do”. Why some enterprising wallpaper company hasn’t used this is beyond me, but it does go to underscore the point that humour sells. Humour effectively disarms people, often by getting them to see your point in a way they hadn’t thought of before, and initiates rapport that you may have had a tough time creating with your latest PowerPoint filed with facts. Art Linkletter, told us that laughter is the best medicine, and he was spot on. It might be the cure for what ails your company as well! Take a look at this 4 ways to use humour in advertising.
Ways to use humour in marketing
Take advantage of pop culture - This is a generation that has mostly left the evening news favoring the likes of Jon Stewart, Steven Colbert and the other late night mavens who have crafted careers around the daily misfortunes of celebrities, sports stars and politicians. It’s all fair game, so don’t hesitate to use your share if you’re able to find ways to make it humourous. Getting your audience smiling and in a good spirits right from the start can go quite a distance toward helping to build rapport with them.
Make humourous videos - It will only take a few moments on YouTube for ample evidence to persuade anybody that a funny video gets tons of eyeballs! Even the lamest concept, presented in a quirky way will get views and be shared widely. It doesn’t take a degree in cinema to get it done either. Many simply shoot them using their smartphone, or if you want to go whole hog, use an app like GoAnimate or Xtranormal to create quick and visually interesting animated videos.
Create funny memes - Who hasn’t come across these on Facebook and other social sites? Incorporating this concept with the millions of users on sites like Pinterest, Instagram and Tumblr is a recipe for outrageous traffic numbers.
Use humour in your content - Don’t be shy in regards to getting a little edgy in your content. The payoff will be that people will see you as more like them, and not simply some stodgy company bent on selling them something. The better you connect on a shared (and funny!) level, the more people will like you and share your posts.