Reputation Management Tips Businesses Can Handle

Reputation Management Tips Businesses Can Handle

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Reputation Management Tips Enterprises Can Work with

Show the World You Care

Perfecting your web page is vital in today's market but reputation management is equally as important. Shoppers could encounter negative reviews when looking for your business name or a branded product. A local business can build Facebook, Twitter, Yahoo Local, and Google pages to take real estate on Page 1 of search engine results. Since over 90 percent of Google users never progress past the first returned search results page, it is important to ensure favourable and neutral results dominate the first page.

Create a Large Online Presence

While establishing a page online is helpful in many ways, reputation management is one of the most critical things an organization can do. When a potential client is trying to find a local business by name or industry, you do not want them to see web pages with bad reviews. This could be minimized by putting together pages on Facebook, Twitter, Google, and Yahoo Local. Since fewer than 10 percent of Google users progress to the second page of results, having numerous relevant corners of the web assists in bumping negative sites to the dark recesses of Page 2.

Monitor the Company Name and Products

One of the biggest factors of reputation management is what people are finding online. Fortunately, a business owner can occasionally track this just as easily as people are discovering it. By simply heading over to Google and doing a search on the company name or its branded product, a business owner can see precisely what others are seeing regarding their company. Additionally, it is easy to set up Google Alerts which updates you of new mentions with certain keywords, such as the company name. If anything negative appears, corrective actions can be started.

Be Transparent on Social Media

Many companies make the mistake of eliminating negative mentions from their social media pages. In fact, they should be talking with the angry customerin full view of the public. When others see a company trying to right a wrong they already know the business actually cares about its customers.

Marketing can only do so much once a company's reputation is damaged. Reputation management, however, is capable of turning your business in the correct direction.

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