3 Content Marketing Mistakes that will Prove Costly
Inbound and digital marketing have undoubtedly taken over the advertising world. Whether it is pay-per-click advertising or website positioning, the marketing world has definitely advanced. Of all the new inbound marketing practices out there content marketing can actually double a site's conversion rate. Stay away from these common errors to help make the most of your marketing.
Focusing Too Much on Yourself
It seems second nature for a organization to focus on itself when marketing to others, but this should not be the chief objective when it comes to content marketing. Consumers enjoy inventive content because it is handy. In fact, 90 percent of prospects find custom content useful. What this means is marketers need to focus on providing value as an alternative to saying “Look at us, we are great!” Rather than selling your customers, try showing your customers why the item will make their lives simplier and easier and they, in turn, will ask to buy it.
Leaving Out Calls to Action
Just because you are trying to give value more than a “Buy Me” vibe in content marketing, it does not mean you need to neglect your sale entirely. Upon having provided the information the consumer values, always add a call to action at the end that would interest them given the content they read. Make sure it flows smoothly, though. “Buy Now” does not flow well from informative content.
Focusing on Only One Format
The written word is a amazing thing, but it should not be the only tool employed in your content marketing strategy. It is fine if the majority of your time is spent with blogs and articles, but don't forget videos, slide presentations, podcasts, or any other form of content that your clients may be interested in. If nothing else, at least utilize video, which is expected to dominate 64 percent of marketers' strategies in the future.