How to Create Better Calls to Action

How to Create Better Calls to Action

Posted by Rudy Labordus in Lead Generation Leave a Comment

Want More Conversions? Tweak Your Calls to Action!

After developing that wonderful offer that is flat out sure to get your business to the next level, you set your salespage and other selling materials such as emails, landing pages, thank you pages and more.

Then you send it out, and it falls flat.

What happened?

Well one important thing that for sure didn’t happen is a lot of A/B testing on the various elements of your offer. And even though some of these could be the culprit, chances are the answer is found in a much simpler solution: Your calls to action.

How to Create a Killer Call to Action

One of the most true things ever said about calls to action is that if you don’t make it a point to tell your reader precisely what to do next, odds are what they choose won’t be what you wanted.

Be plain, direct, and tell them in precise words what they need to do, whether that is to download their free ebook, enter their email for a free quote, or whatever you are asking.

Craft a Sense of Urgency

You want your readers to act now, so creating a cloak of urgency around your product or offer is important. If there are limited quantities, or the sale is for a limited time, state that. If the promo pricing ends soon, highlight that. Do anything you can to induce them to act today!

Tips for Creating Awesome Calls to Action

  • Use several calls to action on the page, including one “above the fold”
  • Consider using numbers as they increase user attention
  • Make your offer pop by contrasting colors with the rest of the page
  • Inject emotion into your calls to action whenever possible
  • Be sure and stress benefits and not features

If maximum conversions is your goal, (and why wouldn’t it be?) take the time and effort to create a call to action that is worthy of your product. Test out your offers constantly to find the best possible combination of elements. You’ll be glad you took the time!


If you need help generating leads, please call us. We have an excellent lead generation program where we pay for all your advertising expenses and take all the risk for you. You only pay when you get results. This is a massive undertaking and understandably we’re limited in how many companies we can help at any one time. If you’re interested and find the program paused or not available, just leave your details and we’ll let you know when it re-opens.


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