How to Integrate your Email Marketing and Social Media
Email and social media are two of the greatest weapons marketers possess, and many are still unaware how to make them work well in concert together. These are complementary tools, and syncing them up can deliver results that you may not have dreamed possible.
So since it's such a great idea, what are some of the ways you can harness the best parts of each? Glad you asked! Here are 3 tips for integrating your email marketing with your social media.
3 Methods for Integrating Email and Social Media
Use social sharing icons in your emails – This is the easiest and yet still very productive tactic that you can do. At this juncture Facebook and Twitter users are your best bet for sharing your emails, with between 30-40% for every 100 emails opened. Facebook, Twitter and LinkedIn are the best when it comes to clicks on shared emails, turning in results of between 6.2 % and 7.9%. And just having the icons is not enough. You have to encourage your readers to share with anyone else who might find this useful.
Put opt-in forms on Facebook and Twitter – Now you can even mine your favorite social networks directly by adding opt-in forms directly in the platform. Of course the same rules apply here, as you have to offer something deserving of someone giving you their email for you to add to their ever-growing email inbox. This could be a PDF report, webinar invite, a video series or your favorite lead magnet. This can generate a brand new audience to your marketing that has not seen your offers yet.
Run Retargeting Campaigns on Facebook and Twitter – Retargeting on its own is a great idea, but let's take this one step further and run retargeting campaigns to people who actually click links in your emails. This can produce a scenario where you can send highly targeted ads to people who've already expressed a high level of interest. Currently the best platforms for this type of campaign are on Facebook and Twitter.
Utilize these 3 methods for integrating email and social media and you'll soon discover the power of combining these methods.
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