How to Make your Facebook Business Page Engaging

How to Make your Facebook Business Page Engaging

Posted by Rudy Labordus in Lead Generation, Marketing Tools Leave a Comment

Learn How to Be More Engaging with Your Facebook Business Page

These days it's simply not enough just to have a Facebook business page: you need a vibrant, memorable, oft-shared destination where you engage customers, fans and friends alike. So how in the name of Zuckerberg are you supposed to get this done? Doesn't your business already suck every free second of time from your life as it is?

Fortunately there are a few easy ways to set yourself up for encouraging more engagement on your page, and they aren't all that hard to implement. Let's look into a few of these.

5 Simple tips to make your Facebook page more engaging

Choose imagery wisely – The visuals you choose to use on your posts and ads make a big difference. Make sure that they are all original and something you would share yourself.

Use call to actions in your cover photo – A recent addition to your arsenal is the ability to add one of 7 different calls to action into your cover image. Often, this can be useful to encourage actions and engagement.

Optimize your page descriptions and About sections – This is your opportunity to tell the world about yourself and your company. Don't waste it! Make sure you include links to your other web properties, as well as giving a clear picture of who you are and what you're about.

Publish frequently – Publishing infrequently is asking for mediocrity. If you're not interested enough to come around everyday, odds are no one else will be either. Show up, and when you have a post that gets a good response, consider promoting it with a paid ad.

Answer people – If there are queries, comments or inquiries made by your followers, make sure that you respond without delay. You should never leave them in the lurch. Giving them a feedback as soon as you possibly can tells them that you are still listening and encourages them to visit your page again and again.

When it comes to engagement the job is ultimately quite simple. Be there to answer, encourage and inform your fans. Nothing less will do.

If you need help generating leads, please call us. We have an excellent lead generation program where we pay for all your advertising expenses and take all the risk for you. You only pay when you get results. This is a massive undertaking and understandably we're limited in how many companies we can help at any one time. If you're interested and find the program paused or not available, just leave your details and we'll let you know when it re-opens.

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