Knowing When It’s Time to Change a Marketing Strategy

Knowing When It’s Time to Change a Marketing Strategy

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

How to determine if Your Marketing Strategy is Falling Flat

Online Traffic Begins to Level Off

Email Marketing Proving unbeneficial

Research has shown that 66 percent of Internet users have bought a product or service thanks to email marketing messages. This should instantly nip the idea that email is unproductive in the bud. Of course, if you're not seeing a favorable return on your investment, the time and effort is useless.

When looking at your email marketing metrics, even if it is only how many people read your messages, you can easily see if they work effectively. Verify your email addresses, ensure you have a simple method to opt out, and ensure that your messages are worthy of reading.

Traffic Becomes Stable

Whether it is on social media or the company website, numbers that plateau are a sure indicator that it is time to upgrade a digital marketing strategy. The amount of Internet users leaped from 738 million back in 2000 to a monstrous 3.2 billion in 2015. Over 100 million new users are added each year, and if your reach is not continuously rising, it means something has gone bad in your marketing strategy.

Monthly Goals are not Being Met

One of the extremely telling signs that your particular marketing strategy isn't working is simply not meeting envisioned targets. Whether it be increasing sales by 1 percent every month or adding 20 new Facebook followers per week, something is keeping you from being successful. Of course, it's possible that hopes were just set way too high, but if goals that were once being reached are actually falling behind, you need to rethink what's going on.

A business will certainly fail if major issues are not resolved. Luckily, the same is not true for marketing strategies. Small changes in your strategy may very well be what you need to get your business back in line.

Leave a Comment