How to Keep Visitors from Leaving Your Site!
You've just had a look at your Google Analytics and are a bit dismayed to find out that a majority of traffic to your site are leaving within a few seconds. This is what's called your bounce rate, and if you have one that is around 50 percent, then you will want to take some action.
Why is your bounce rate important?
Google examines your site's bounce rate as a part of its search algorithm, and a high rate can lower your page rankings. Additionally, if most people are leaving as soon as they arrive, your site is most likely not doing what you'd hoped it would. Often this can be a result of your site's pages loading slowly, which could definitely cause people to move on. But presuming you've got that under control, listed below are three ideas to help you keep people from bouncing off your pages!
3 ideas to keep visitors from leaving your site
- Employ videos – Video is proven to be a positive factor in keeping people on your pages longer. Videos as well as other multimedia content can keep users engaged, increase traffic and quite possibly increase sales and other desirable actions. YouTube embeds can also help your search rankings both in YouTube and Google. It's interesting how the exact same content of 1500 to 2000 words watched in a video, audio or other multimedia fashion results in a far different result.
- Make better and more readable content – All too often content is posted onto a web page as one big chunk. Do your best to break up your content into shorter, more readable paragraphs, and use subheads, bullet points or lists to break up the dullness. Images help convey points as well, and are visually appealing to the eye.
- Highlight related content on your site – Often you'll have content on your site that is related to the piece in question. Don't forget to link to other content on your site that folks may be interested in, and give them a reason to stick around! This could be as easy a fix as using a Related Post plugin if you have a WordPress blog.
