How to Increase Your Checkout Page Conversion

7 Ways to Increase Checkout Page Conversions

You've done a great deal of work, and presumably spent a lot of money to get your prospective customer to your checkout page, and then, inexplicably, they depart without completing the transaction. Studies show that approximately 67 percent of shopping carts are abandoned.

Sometimes the reasons are none of your doing: second thoughts, insufficient funds, kids spilling milk all over the rug. We get it. But more often than not, it is very likely something we've either done or not done that leads to shopping cart abandonment. Below are 7 ways to help keep you from creating problems for yourself, while increasing your checkout page conversions many times over.

7 Ways to improve checkout page conversions

1. Free shipping – If at all possible, you need to be able to offer free shipping for any physical product that you can. Obviously if you're selling RVs, we can fudge some here, but high shipping costs and the lack of perceived value in that are the #1 reason people abandon shopping carts.
2. Words matter – The text you use on your calls to action and especially any buy buttons should be carefully thought out and tested. It can be the difference between a sale or an exit.
3. Clutter free forms – Make sure you're not asking for anything you don't really need in your shopping cart forms in the way of information. People are only going to give you what's necessary for the transaction, and if you press for more, they're outa there. Ensure quick checkout.
4. Reassurance works – Secure checkout page. Trust seals and especially guarantees close to the credit card fields make a huge difference.
5. Easy contact information – Give prospective customers a way to contact you if they need more information. This can be an email, phone or webpage.
6. Images sell – It's comforting for a person to see what they're buying before they pull the trigger. Including a small product image on the checkout page can suffice.
7. Live chat – If you find that your product offering is receiving a lot of questions, check your sales copy and think about offering a live chat solution to help. The mere act of connecting with another human may be all the impetus they need to complete the sale.

Watch this video for additional useful tips to increase checkout page conversions:

How Do I Increase Conversion Rate? Sales Page & E Commerce Tips To Increase Conversion Rate