What elements do you need to have in a welcome email?
We all get them, welcome emails. But are you up to speed on how best to construct your own for your subscribers?
There are several best practices that not only will get you off on the right foot with your new subscribers, but will help them to understand and better use your services and products.
Here are 7 ways you can optimize your welcome emails to set the stage for a lasting, profitable relationship.
7 Tips for crafting welcome emails
Don't batch: send them immediately – While it might be more server-efficient to batch your emails to send out together, its poor form to do so with a new subscriber. Prove that you care a little by sending these right away.
Use a reply email address – Make sure this happens. Having a no-reply email only shows that you really don't give a flip about them. Also, use a recognizable name in the “From” field; company name, etc.
Test subject lines – Email autoresponder software makes it quite simple to split-test subject lines. Do this for better open rates!
Encourage social media – Exhort your readers to follow you on social media, and make it easy for them by installing links and/or buttons on your email template.
Personalize – It's always best if you're trying to develop some sort of relationship with your subscribers that you personalize the emails if at all possible. This of course means you'll need to collect names.
Perhaps offer an incentive – Many times companies choose to include an incentive to start the relationship off on the right foot. Perhaps a percent off coupon?
Optimize for mobile – These days more than half of all emails are being read on a mobile device, so wouldn't it be good policy to use a responsive design so that your emails can be read anywhere, anytime?
Comments
Hi Rudy, thanks a lot for posting. I often feel, welcome mails are critical in retaining our brand identity. It would be very wise to send a reply mail with a valid mail address; it increases your professionalism and makes your clients feel better.