The Analytics Mistakes that Local Businesses Must Avoid Analytics have provided business owners and marketers alike with a powerful tool for effective promotion. Like any tool in this world, however, it doesn’t amount to much if not properly utilized. Because of this, local business owners need to dodge certain marketing analytics mistakes, and these are three of the most damaging …
How You Can Make Your Business Tweets Sound More Human
How Owners Can Make Business Tweets Sound More Human in Their Twitter Feed Halt Overselling It is sensible that a business owner would want to promote their product at every chance that arises. Sad to say, blatantly doing this makes you seem more like an out-of-touch corporation than a caring company owner. Spend some time to provide tips, interesting content, …
3 Facebook Contest Mistakes Local Businesses Must Avoid
Avoiding the Most severe Facebook Contest Mistakes for Business The vast majority of small business owners have come around to the need for Facebook marketing. After all, it would seem almost unreasonable to not market on a site with 1.79 billion active monthly users. One strategy on the site that has proven beneficial time and again is that of hosting …
Why Google is Still Effective for Marketing
3 Reasons Google Should be Back in Your Advertising Mix Everybody Has One Okay, not every person has a Google account, but an insane amount of people do. In fact, there are 2.2 billion Google accounts out there. Facebook, on the other hand, has around 1.79 billion active users every month. Sadly, one study showed that the bulk of Google …
3 Things a Road Trip Can Teach You About Marketing and Advertising an Organization
What Road Trips Can Teach Us About Marketing and Advertising an Organization Know Your Goal Destination Even if your plan is to just drive until the road comes to an end, you have a target in mind. Sometimes it is a vacation destination, and sometimes it is simply a feeling of freedom. Similarly, you need to comprehend your target audience …
What Facebook Dark Posts can do for Your Business
3 Advantages of Facebook Dark Posts for Companies Facebook dark posts will help a local business in a variety of ways, but unfortunately, many marketers have never even heard of these posts. After learning about dark posts and the best way to use them, though, the opportunities for enhanced revenue simply start stacking up. Target Unique Audiences Facebook dark posts …
How the Twitter Character Update Makes Your Life Easier
The Advantages Twitter Character Update Gives Businesses By updating Twitter’s character policy, it has given small businesses a more effective marketing tool. And while those who do not use Twitter might not recognize the power of this update, the extra characters can mean the world when trying to send an effective message. Additional Area to Work With One complaint many …
How Local Businesses Can Benefit from Facebook Live
Facebook Live Benefits for Local Businesses Combines Online and Offline Marketing Even though sales is in its digital age, it does not mean offline marketing is a thing of the past. Organizations can still do quite well by attending local festivals, sponsoring neighborhood charities and even hosting events. Not every fan can attend these affairs, but they can easily catch …
Why Local Businesses Should Not Fall for the Pokémon Go Craze
3 Reasons Why Pokémon Go Isn’t the Next Marketing Trend There is very little chance that you have not heard of today’s Pokémon Go craze. In just the first two weeks of its launch, the app saw 15 million downloads from app stores. Due to its overpowering popularity, some have noted using it as a marketing tool, but for small business owners, …
3 Ways Businesses Can Utilize Facebook Live
How Should Local Business Owners Utilize Facebook Live? Message from Live Events One of the most utilized Facebook Live methods for businesses is broadcasting from live events. Everyone from former wrestler Jake ‘The Snake’ Roberts to the popular competition Tough Mudder has done this. Of course, this means you need to have your business involved in local events. There are many …
