A lot goes into your Google ranking, but these factors can make or break your business in 2019. Google is responsible for billions of internet searches each day, as well as over 85 percent of the search engine market share, so the ultimate goal of a marketer is to find their brand high in the ranking. Without knowing the factors …
Crafting a Marketing Campaign
Need help with yourmarketing campaign? Follow these steps to ensure your campaign is poised forsuccess. When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make brands memorable and influence the customer toward a certain action, as well as giving brands personality and emotion. If you want a …
8 Effective Content Types and How to Use Them
Branch out from the blog post with these 8 effective content types that boost your marketing efforts. Content has become the currency of the internet, giving you limitless options to promote your brand, engage with your audience, hit new target markets and provide value to your customers. That said, content is about more than blog posts. There are many types …
Outdated SEO Practices You Should Retire
Are you using these outdated SEO practices? If so, it could seriously impact your ranking. The internet constantly evolves. As search engines become increasingly skilled at delivering targeted content to their customers, SEO best practices quickly become outdated and threaten to drop your site low in the rankings. Fortunately, these outdated SEO practices are easy to avoid once you know …
Turn Leads into Sales with Modern Email Marketing
Think your leads are lost forever? Learn how to nurture leads with email marketing techniques and get the conversion. Though email marketing has taken a backseat to more “modern” forms of digital promotion, it’s still an effective marketing tool. Despite the age of this technology, businesses still use email to connect with audiences, turn leads into sales and engage followers …
Increase Email Open Rate with 9 Key Factors
Are you struggling with email marketing? Find out the 9 key factors to increase your email’s open rate. The common goal of all marketers is to gain email addresses from web visitors. Unlike social media or search engines, which have a company standing between you and your visitor, email is a direct connection to the customer. Because of this, crafting …
How to Improve Customer Experience
Customer experience is more important than ever for business owners. Find out how to be sure you’re delivering a positive customer experience. Customers interact with brands across many touchpoints, and each makes an impact on your relationship. Ultimately, a brand must keep the big picture in mind — the total experience for the customer from the beginning of the funnel …
After the Reddit Redesign, Should Your Business Give the Social Channel a Look?
After a recent Reddit redesign, communities are seeing more engagement and advertisers are getting more clicks. Is it time you gave Reddit social media marketing another look? Here’s why it’s a great opportunity—and also how to avoid violating the rules of “Reddiquette.” Many business owners overlook Reddit as a social media marketing channel, but recent changes to the platform should have …
Everything You Need to Create a YouTube Channel That’s Ready to Grow
Are you ready for your business to be a YouTube star? Video marketing performs better than any other medium, and YouTube is a top channel for video content. Here’s how to start your own channel the right way and position it for maximum growth. Despite being over a decade old, YouTube still acts as a ripe garden bed for audience …
4 Essential Facebook Marketing Strategies the Top Business Pages Use
Want your business to be better at Facebook marketing and earn more clicks? Here are four strategies the top pages use to get engagement and reach. There is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses, marking their results, experimenting with optimization changes, and measuring again. You should go through …
