The social media landscape evolves constantly. The platforms, trends, and ideas that may have done very well for you a few months ago may not deliver similar results in the future. New trends and strategies may emerge that would require you to adapt quickly to maximize the return on your efforts or risk being left behind. As the new year …
How to Supercharge Engagement with Instagram Collabs posts
Instagram is the ideal social network for brands. It’s entirely focused on photos and video, meaning that its visuals-forward approach provides brands with a great opportunity to show off their products and services in the best light possible. People love to follow brands on Instagram, too, the vast majority of users follow at least one brand. For most people, Instagram …
9 Tips for Building Quality Backlinks to Your Business’ Website
If you are working on getting more traffic to your website, there are many things you need to take into consideration. One of the best ways to increase your traffic is to get quality backlinks integrated throughout your pages. This can be a bit tricky, which is why we have a few tips below to help you. 1. Build Links …
What to Know About Your Audience Before Starting Your Marketing Efforts
Getting an idea of who your audience is and other facts about them is best done before you start marketing. This will not only save you time but money as well. Both are some of the biggest assets you will have while in business. Keep reading for ideas on getting to know your audience and more. Basic Demographics Start with …
Why the Facebook Ad Library can be your secret weapon
Running Facebook ads can be a daunting experience, particularly if you’re a small business that can’t afford to have a digital marketing agency on the payroll. You’re probably having to do everything yourself, from designing the creatives to writing copy, setting up campaigns, dialing in the targeting and executing the campaigns. It can all get a bit too much and …
Why Social Listening Is Incredibly Powerful For Lead Generation
Most online marketers swear by social listening and if you don’t already have a strategy in place to leverage it, you’re seriously missing out. It will provide you with some of the most valuable data about your business and how it’s being perceived online, enabling you to make more informed decisions regarding your online marketing efforts. Social listening is a …
Understanding Facebook Reach and How to Quickly Grow Yours
Facebook is the largest social media network on the planet. Brands love it because it enables them to connect with a truly global audience. The advertising tools that it offers are also among the best in the business. It goes without saying that any business that’s trying to generate sales online will devote a big chunk of its time and …
Digital Marketing Trends Leading Into 2019
Are you ready for 2019? Check out the upcoming trends we’re looking out for. As 2018 comes to a close, a savvy marketer will be looking ahead to the upcoming year and developing a digital marketing strategy to stay ahead of the competition and boost brand awareness. With so many changes that occurred at the end of 2018, it’s important …
Why Customer Trust Is Vital to Your Brand
Looking to elevate your brand? Find out why customer trust is the key to success. With the increasing access to information on the internet, customer expectations are higher than they’ve ever been, and the competition is fierce. Customer trust has always been important for a brand’s growth and success, but this new environment makes it absolutely vital. In addition to …
How to Use Manipulation in Marketing Ethically
Manipulation may sound negative, but if done correctly, it can be a valuable part of your marketing strategy. Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative connotations, so the idea that manipulation can be used for marketing conjures up images of scare tactics and deception. …
