3 Tips that Will Make Your Email Marketing List Huge Three out of every four businesses that use email marketing say it offers either a “good” or “excellent” return on investment. For the rest, they might be doing something wrong, so it wouldn’t hurt to bring in a third-party marketing professional to help. When doing so, however, it doesn’t mean …
3 Mistakes You Must Always Avoid with Referral Marketing
Customer Referral Mistakes That Will Ruin Your Marketing The most trusted form of advertising in the world – with over 80 percent of consumers ranking it at the top – is word of mouth. Unlike social media, email and other forms of marketing, though, these referrals are contingent on people being motivated to make them. Luckily, there are ways to …
Facebook Group Marketing: Targeted Promotion Without Paying
How Local Businesses Use Facebook Group Marketing Any local business owner who hasn’t recognized the marketing potential of Facebook is simply not paying attention. As it turns out, though, the promotional capabilities of the social media giant go far beyond pages and ads. Marketing via Facebook groups is quickly gaining steam, and since there were over 620 million groups at …
Is Your Content Marketing Failing? This Could Be Why
3 Reasons Your Content Marketing is Failing There’s no question that content marketing is essential for promoting any local business. In fact, nearly 50 percent of consumers check out 3-5 different pieces of content before even beginning the purchase process. This means a budding entrepreneur who’s not using content marketing is only hurting themselves. As it turns out, though, making …
Local Business Marketing Tips for Social Media Engagement
How Local Businesses Can Increase Social Media Engagement Well over 80 percent of small and medium sized businesses utilize social media platforms to market their company. With more consumers looking towards social platforms to interact with their favorite companies, though, this number is likely to continue climbing. Of course, this type of promotion only works if people do get involved, …
3 Hulu Marketing Lessons Local Businesses Should Use
What Hulu Can Teach Local Businesses About Marketing As of May 2016, the streaming service Hulu had surpassed 12 million subscribers. In marketing terms, this means they’re definitely doing something right. Of course, it may seem difficult to apply streaming marketing to other industries, but this doesn’t mean there aren’t a variety of Hulu marketing lessons to learn. Here are …
Content Marketing Trends that will Make 2018 Great
These Content Marketing Trends Can Make 2018 Successful While it might seem a little early to start looking for content marketing trends for 2018, there are certainly current trends that will affect how this form of promotion evolves next year. In fact, many of the advancements that occurred in content marketing in 2017 will likely continue strong throughout all of …
Memorize these Marketing Tips from Toy Story Right Now
Marketing Lessons Right Out of Toy Story There are countless instructional videos out there that can teach you how to effectively market your local business. Of course, these are typically boring, so what’s a budding entrepreneur to do? Luckily, there are a variety of promotional lessons that can be garnered from sources unrelated to marketing. Strangely enough, there are actually …
3 Tips for a Successful Trade Show Marketing
Local Businesses and the Art of Trade Show Marketing Trade shows present a great chance for networking, but at their core, these gatherings are meant for businesses to market their products or services. In fact, trade shows generated a full $12.6 billion in revenue during 2015 alone. This statistic proves that trade show marketing is valuable, but this is only …
3 Customer Loyalty Strategies You Should Be Using
These Customer Loyalty Strategies Keep Working Customer loyalty is a tricky thing to come by. In fact, one study showed that nearly 80 percent of consumers would jump ship within a week of a single negative customer service experience. This obviously makes customer service important, but gaining loyalty requires much more. Fortunately, business owners can use the following customer loyalty …
