Getting Booked at Speaking Engagements for Marketing to Grow Your Business Many local business owners feel that trade shows are the best opportunity to get out and showcase their expertise. This is likely why around 40 percent of business-to-business marketing budgets go directly to trade show exhibitions. As it turns out, though, speaking engagements can also build you up as …
3 Quick Ways Businesses Can Improve Content Marketing
Want to Improve Your Content Marketing? Follow These 3 Steps If you don’t already have a focused content strategy for your local business, you are officially in the minority. In fact, companies spend over 25 percent of their promotional budgets on content marketing on average. This makes it obvious how important content marketing is to your business, but is your …
3 Offline Marketing Tips that Help Businesses Succeed
Offline Marketing isn’t Dead: Tips to Help You Succeed We live in a digital world, and any budding entrepreneur who ignores this fact is bound for failure. This doesn’t mean, however, that offline marketing is a lost cause. In fact, some research shows that this type of marketing can boost your online campaigns by as much as 40 percent. With …
How to Market When There’s No Time for Marketing
Marketing Tips for Those with No Time to Market It’s impossible for a business to be successful without marketing, but sadly, budding entrepreneurs don’t always have time to promote their company. After all, building a successful business rarely leaves time for posting regularly to social media. Fortunately, there are a variety of marketing tips that business owners with no time …
Why It’s Important to Spy on Your Competitors
Should Businesses Spy on Their Competition? Definitely. While many local businesses are worried about taking on the “big dogs” in their industries, it’s really the smaller businesses that can do them harm. With over 28 million small businesses in America, the real competition is on Main Street – not Wall Street. If you’re marketing is better, though, you’ll usually come …
3 Influencer Marketing Myths You Must Ignore
Influencer Marketing Myths Dispelled Influencer marketing has become a big deal recently. Utilizing trusted sources in the industry to advertise your product can take your promotional efforts to the next level. In fact, one study showed that every $1 invested in influencer marketing results in a $6.50 return on investment. Of course, this is only the case if you avoid …
3 Offline Tips for Growing Email Marketing Lists
How to Grow Your Email Marketing List Offline Email marketing is an integral part of any business’s success. In fact, it works so well that 75% of companies say it offers either good or excellent return on investment. Of course, this is only the case if you have a great email list. While there are countless ways to garner email …
3 Marketing Lessons Chess Can Teach Us
Checkmate: The Marketing Lessons Learned from Chess Being successful in business is all about strategy, and for a company to excel, it must have a great marketing strategy. There are tons of articles out there with “tips” and “how tos” that teach promotional tactics, but these don’t work for every business in every situation. Instead of specific strategies, learning basic …
3 Simple Ways to Build Additional Website Backlinks
How Business Owners Can Build Their Own Backlinks You would be hard pressed to find a business owner who doesn’t at least acknowledge that search engine optimization (SEO) is an important factor in marketing. Upwards of 90 percent of people search online before making any purchase, so the ability to be found is paramount. One great way to increase your …
Online Success Through Offline Marketing
Offline Marketing Tactics to Draw Online Traffic Online marketing strategies have become front stage in the promotional world. There are still, however, several offline marketing techniques that produce great results. In fact, offline tactics have been shown to increase online effectiveness by 40 percent. Additionally, many of these offline strategies have proven effective at creating positive online results. Here are …
