7 Examples of Subject Lines that Get Your Emails Opened

7 Examples of Subject Lines that Get Your Emails Opened

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

See These 7 Types of Subject Lines that Get Opened

It's a proven fact that emails that don't get opened never get acted on. Now that we've had our daily thought from Capt. Obvious, it's time for you to really evaluate what types of email subject lines can lead to higher open rates and subsequently, more actions taken on your offers and content.

We've identified 7 of the most opened subject line types, and let me start by telling you what's not on the list: clickbait. You've seen these subject lines; that start with a cleverly worded promise that is iffy in veracity and generally causes distrust. The words “Secrets” and “Shocking” are frequently found in these.

7 Email subject lines that consistently get higher open rates!

Emphasize Benefits: You need to tell the reader what they get out of this: everyone wants to know this. Injecting a solid benefit in your subject line, usually with an implied promise of some kind will work wonders for your open rates. One example could be “Create a second income stream in less than 30 days!”

Ask Questions: By doing so you're begging a response that often gets answered by them opening the email to find the answer. “Do you really have time to do all this work yourself?”

Use How-To lines: Many times these subject lines work well, simply because the information you're presenting is something they wished to know, but have thus far been unable to discover for themselves. I mean, who wouldn't want to know “How to whip up a Chocolate Mousse in 3 Minutes and 25 Seconds!”

Targeted your audience: Knowing specifically who you are talking to helps increase open rates by hitting the particular interests they have. “Only open if you're a frequent traveler tired of all the standing in lines!”

Use Lists and Tips: Providing quick research for people is a proven winner, and will get you gonzo open rates. “7 Tips and Tricks for Ditching Your Lousy Job”

Employ Superlatives: The words “Fastest”, “Easiest” and “Best” when injected into your subject lines are enticing for people who want the info but haven't the time or expertise to search for it.

Answers: Often email subject lines that provide answers for common questions in your market are top openers. “10 Reasons Why You Aren't Getting Paid What You're Worth!”

Give some of these types of subject lines a chance and see if your open rates don't soar!

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