3 Marketing Cheats For Small Business Success
Reusing Old Content
Even small enterprises that have minimal social media reach put out a few posts that really “pop.” These posts can seemingly go viral when compared with the reach of other posts. It occurs much too often, though, that business owners simply move on after this success.
This is a miscalculation. Instead, wait a couple weeks or months and post the content once more. It may not attain the same massive reach, but it will still likely do better than other posts on your page.
Segment Email List
A full 58 percent of consumers prefer email marketing over other marketing touch points. This shows how rapid the process can be, but segmenting your email list can also do wonders.
Break up clients by certain features, whether it be purchase behavior or age and gender demographics. This allows you to personalize your marketing message while still quickly reaching the masses.
Provide Something Substantial For Free
Everyone loves freebies, but small discounts or small promotional items will not build a substantial following. That is why one Smoky Mountain cabin company began holding Facebook contests where the winner will receive a free night stay in a gorgeous mountain cabin.
By simply holding a contest and telling entrants they must “like,” “follow” or subscribe to something to enter, hundreds or even thousands of potential clients will suddenly appear. These prizes do not need to be in the vein of free cars, but make it something worth getting excited over.
There are no shortcuts to success, but there are simple small business marketing hacks that can be worthwhile. The previously mentioned are just a few, and any local business that can pull these off is definitely ahead of the game.
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