Email Marketing Trends Small Businesses Need to Know

Email Marketing Trends Small Businesses Need to Know

Posted by Rudy Labordus in Marketing Strategies 1 Comment

Fads Undoubtedly Affecting Email Marketing

Near the end of 2014, 73 percent of business marketers stated email marketing was a core business technique. This makes it obvious how significant email marketing is, but you should always understand that new fads can change the whole game. Due to constant evolution, small business owners need to stay up with fads in email marketing.

Video Incorporated Into Email

You may wonder, what is the purpose of adding video directly into emails when you're able to just provide links to videos? The answer rests in consumers' attention spans. When a message recipient must leave your message to view a video, especially on sites like YouTube, they are swamped with additional videos, ads and various visual stimuli. Since this is distracting from the message, marketers are beginning to depend more heavily on in-email videos.

Bigger Focus on Personalization

It takes merely one non-focused email for a consumer to list your message as spam. If this occurs, all of your future announcements will be blocked out, even if that wasn't the intent. This is exactly why emails are becoming more personalized. This is more than just adding a greeting with a person's name.

With some promotion applications, you can have distinct messages shipped to different segments of your list. If you filter your list by age, for instance, Millennial's can get marketing emails focused on something different than those sent to senior citizens. Research the many personalization tools available to see which is most suitable for your business and email list.

Extra Push towards Keeping it simple

Wearable tech is striking the scene like a storm. Unfortunately, this means changes will need to be made on email marketing. On these tiny screens, for instance, consumers will only see a minor portion of your email header and inner text.

All of this will happen while traveling. If you are unable to immediately grab their attention, your message will probably end up in the trash before they are even stationary to see it. Ensure that your headers and text immediately capture their attention.

Email marketing is not going to fade. It's a marketing reality, so make sure that you are improving with it.

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