Online Coupons Still Rule with Business
We sincerely hope you haven't made the mistake of assuming that online coupons are no longer a viable method to use in your marketing mix, because you could be making a costly mistake!
The fact is, 55% of all internet users now regularly access and use online coupons, resulting in more and higher sales. Clearly the consumer has gotten more savvy about couponing, and now make searching for coupon deals an integral part of the shopping process.
Think of coupons as advertising, and an effective form of it at that. They are also a terrific source of intelligence about your business and products, and shed a lot of light on what your customer base is really after. Let's look at 7 top places to put your coupon offers, and get you started on the road to greater profit.
7 Places to place your coupon offers
Valpak - You've most likely gotten his one directly in your mailbox. The familiar blue envelope filed with local coupon offers. Valpak has gained the public trust, and are routinely used.
Red Plum - Another offliner that is now online as well, Red Plum is known for physical coupons that come in your Sunday newspaper. They also have an online and direct mail component.
Groupon - The first of the big online couponing sites, Groupon has become a trusted behemoth in the couponing sector, offering many daily deals and other offers.
Living Social - Another site like Groupon, they specialize in daily deals, yet have tons of offers in many different areas.
Yelp for Business - Not only is Yelp a major player with regards to citations and online reviews, Yelp Deals allow you to offer coupons much like Groupon but a bit less expensive. A good one to use if you have a good set of reviews there.
RetailMeNot - This is a truly monstrous site, with over half a million coupons available. Many are from major stores whose names you will recognize, and many more from small vendors.
Your email newsletter - If you have an email list and you're not mailing coupons exclusively for people who are already warm to you, you're really missing out! This is a great way to enhance customer loyalty and repeat purchases, not to mention significantly improving your email open rates.
If you need help generating leads, please call us. We have an excellent lead generation program where we pay for all your advertising expenses and take all the risk for you. You only pay when you get results. This is a massive undertaking and understandably we're limited in how many companies we can help at any one time. If you're interested and find the program paused or not available, just leave your details and we'll let you know when it re-opens.