Offline Marketing Is Not Really Useless, So Make It Work
Despite the fact that it may seem as if all marketing is already done online, the truth of the matter is that offline marketing can still be very powerful for small businesses. This obviously doesn’t imply that online marketing need to be brushed aside, but allowing the two to operate together is best. There are numerous offline marketing techniques that may prove successful. Here are several of the most useful.
Printed Material Is Still Effective
Even with online technology offering countless marketing methods, you most likely still see fliers in your mailbox or on local community boards. This is because, regardless of what you think of traditional marketing, printed material still works.
A simple flier, for example, can be printed at a low cost and spread around the local targeted area. It needs to also be noted that business cards are an additional kind of printed marketing material that works magic. In fact, for every 2,000 business cards handed out, a company’s sales increase 2.5 percent. Point being: print works.
Create Press Releases
Although everything that happens in your business is probably not newsworthy, some events without doubt qualify. Are you offering a Veteran’s Day discount for current and former service members? Write up a press release. Having a sale to celebrate an expansion? Local journalists might think it is worthy of the newspaper. Better still, local newspapers will often publish these stories in the paper and online.
Engage in Guerrilla Marketing
Guerrilla marketing is a strategy for marketing your organization that is outside of the traditional methods. It is usually thought that this is only effective if it is so extravagant that people must notice it, but thankfully, this is simply not the case. Everything from leaving a branded pen at the local bank to using different color Post-It notes to develop a mural can be effective if it gets people to take note.